The State of Macworld (the Publication)

Yesterday it was announced that MacJournal had released their long awaited iOS apps. I saw this had happened a then stumbled across the Macworld article about the iPad app. I was pumped to check out what they had to say because I really wanted to find out if MacJournal would let you control the post slug field for WordPress blogs (it doesn’t).

Instead what I found was a mostly useless article about the release of the app – fine it wasn’t labeled to be a review so I let it go. However as you can see in this screenshot there are three links in the first paragraph: Screen shot 2010-10-01 at 7.02.44 AM.png

I figured I would just head over to Mariner Software’s site so that I could find out just what all the features offered for MacJournal on the iPad are. Naturally I clicked the link “MacJournal for iPad” expecting to be taken somewhere that I can find out more about the app. Instead it takes you to Macworld’s own AppGuide page for the app.

On the AppGuide page Macworld bribes users with a chance to win a $50 iTunes gift card if you review the app (still has no reviews) and attempts to tell you about the app. I will say in all fairness this page had more information than the actual article did. Screen shot 2010-10-01 at 7.06.16 AM.png

Not wanting to be taken to the App Store in iTunes I naturally clicked the Developer link that Macworld provides for Mariner Software – this then took me to Mariner’s website, OH wait no it didn’t. Instead the developer link took me to another AppGuide page that lists all the software Mariner provides for iOS.Screen shot 2010-10-01 at 7.08.01 AM.png

At this point there were no more links to try and continue on to Mariner Software. I didn’t know Mariner Software’s URL off the top of my head so I hit Google and it was the first link available. Screen shot 2010-10-01 at 7.08.57 AM.png

What a joke Macworld has become over the past few years. When I can find Mac Developer websites with Google faster than I can by clicking a link in the article talking about said developer, then I think as a publisher you should be damned ashamed of yourself. Oh and if you are wondering you can find out more about MacJournal on the iPad here.

Also as Stephen Hackett pointed out to me on Twitter I am not the only one saddened by Macworld.

Originally posted for members on: October 1, 2010
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