It’s As If Apple Has Hired Don Draper

MG Siegler:

As we’re all well aware, video chat, even on phones, is nothing new. Sure, Apple has simplified it, but they’re not really showcasing that here. Instead they’re going right for the heart strings. They’re doing something rather incredible. They’re conveying how you’ll feel if you use the product, by making you feel alongside those in the commercial. They’re creating this sentimental bond.

Spot on, it is an amazing commercial. This commercial is the reason parents and grandparents want every member of the family to have and iPhone 4.