Times’ Paid Model: The Unofficial Numbers Come In

Robert Andrews: The registration wall, despite being free for a month, resulted in site visits declining by 58 percent. By the time actual payments had been required for a week, visits were down by 67 percent, compared with the old days. This won’t worry many at the paper, since the whole strategy is about courting…

Robert Andrews:

The registration wall, despite being free for a month, resulted in site visits declining by 58 percent. By the time actual payments had been required for a week, visits were down by 67 percent, compared with the old days.

This won’t worry many at the paper, since the whole strategy is about courting fewer, more loyal users. And it’s a darn sight better than the 90 percent drop-off that many, including The Times’ editor, have braced for.

I saw numbers popping up about this over the weekend however they were on the Financial Times which I could not see due to a paywall. This is a huge drop, time will tell if the model is lucrative or not.

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