Amazon to Sell Kindle E-Reader at Target Stores

Julie Bosman: Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, the company announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which had been available only through the Amazon Web site. Great move by Amazon, the more people that get to touch the Kindle –…

Julie Bosman:

Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, the company announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which had been available only through the Amazon Web site.

Great move by Amazon, the more people that get to touch the Kindle – the more people that buy the Kindle. Paying $259 for something you can’t play with before hand was never a great sales pitch.

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