I agree with his sentiments, and the update he posted at the bottom nails the model that needs to be in place.
Ross Rubin via Caolo:
…if Apple really wanted to avoid subscriptions per se, it could offer pre-paid access as it has for 3G on the iPad, with a lower fee offering a limited number of TV episode rentals per month and a higher number offering unlimited rentals during the month.
I hate paying Comcast for 9,000,000 channels when I only watch a handful of them, I want and the industry needs, to have an a la carte subscription system. Why should someone get paid when their content is crap and I never watch it?