Year: 2010

  • Watch Apple’s Event Live

    I watched the last iOS event with Apple’s live streaming and it is quite impressive.

  • Thoughts on Stand Up Desks

    I recently set up a standing workstation at my office so that I could spend at the very least a few hours each day standing while I worked. I have only had this setup for a short time, but I wanted to share my thoughts on standing while working.

    A Bit of Background

    A year ago I started getting a tingling numbness in my right thigh during the day. I could still walk and function but it drove me crazy, and was just the oddest feeling thing. I went to the doctor and he said that most likely I was pinching a nerve and told me that most people see this when they wear skinny jeans (I don’t). For the life of me I could not figure out what the cause was.

    Then I went away for a couple of weeks and was on vacation – the problem completely disappeared. This lead me to believe it was either my bed or my office chair or car that was causing the problem – everything else was the same while I was away. Through some trial and error I figured out that it was actually my desk chair at work. I changed to an old POS chair and the problem went away a day later. Amazing.

    I have a new chair on order which I am very excited about, but until I get that I had to change something about the way I worked. The old chair I am currently using doesn’t make my leg numb, but it certainly makes my neck sore (it pitches me too far forward while sitting).

    The Setup

    I work in what is more or less a cubicle at work, luckily though it is a modular system. I took a 24” x 60” section of the desk and elevated it to a height where my arms nicely rest on it when typing. The next challenge was to get my MacBook Pro screen up high enough so that I wasn’t craning my next too bad – for that I used my old trusty Griffin Elevator stand.

    This area is a completely different desk than where I normally sit – which is the biggest drawback. To go from sitting to standing I have to move my computer, keyboard, mouse, iPhone, iPad, and water to another desk. Luckily I have another charger that I can use for this location, but it is not the ideal setup.

    Why

    So the big question from everyone in my office has been: why? Why would I want to stand and work? Well the truth is I don’t really want to stand and work, it makes my feet tired. But I also want to do things to reduce my risk of a heart attack later in life. I posted a link about this a while back, but here is the pertinent info from Gretchen Reynolds at the New York Times:

    Men who spent more than 23 hours a week watching TV and sitting in their cars (as passengers or as drivers) had a 64 percent greater chance of dying from heart disease than those who sat for 11 hours a week or less. What was unexpected was that many of the men who sat long hours and developed heart problems also exercised. Quite a few of them said they did so regularly and led active lifestyles. The men worked out, then sat in cars and in front of televisions for hours, and their risk of heart disease soared, despite the exercise. Their workouts did not counteract the ill effects of sitting.

    When I read that I got worried. I spend bare minimum 8 hours a week in my car alone. So I easily go way over that 23 hour a week mark. I decided that standing while working is a small price to pay for a hopefully healthier heart.

    Lessons So Far

    • The desk height has to be right. I initially setup the desk far too low. For me the most comfortable height is one where my arms are bent to almost a 90° angle when I am typing.

    • Monitor height is also crucial, I have always had my monitor so that the top edge is just about one inch above my sitting eye height – this seems to be the agreed upon ergonomic monitor height and it really feels right. As I said above to accomplish this I am using a Griffin Elevator stand for my MacBook Pro.

    • Everyone in your office will want to know what the hell is wrong with you. I tell them the actual reason – that usually strikes some fear into them.

    • It is a lot more tiring that sitting is. My feet and legs get tired out and I want to sit back down. If you have ever been to conference or anything where you spend all day on your feet you know what I am talking about here. I don’t get tired to the point where I want to fall asleep, but it does feel like I have been more active during the day – and that is a good thing.

    • I bounce all around when I am typing. I don’t know if it is just that I can find a comfortable standing position, but I move all around when I work standing up. When sitting I tend to stay pretty still, but I guess my ADD comes out to play when I stand up.

    • When I first set this up I had the lofty goal of working like this from 1-4ish each day, basically for the rest of the time after I eat lunch. Fat chance. The first day I made it about and hour and a half before I gave up and sat down. It took about 3-4 days before I could stand for that entire time period.

    Going Forward

    This is certainly something that I want to continue to do from here on out. Ideally I would love to get one of those desks that allow you to raise and lower it electronically so that I could easily switch from standing to sitting – but that is far from being economically feasible right now.

  • MG Siegler Lays the Smack Down on Microsoft

    MG Siegler on Microsoft’s statement that perhaps the iPhone 4 is Apple’s Windows Vista moment:

    Total sales for Windows Phone 7 last quarter? Approximately 14.1 million less than the iPhone, Apple’s “Vista”.

  • An Update From Fraser Speirs on His Schools iPad Deployment

    Frasier Speirs:

    In class, we are seeing greater collaboration and sharing with iPad. The design of iPad directly lends itself to working together and collaborating – even without specific software support for networked collaboration. The iPad can be handed over to another pupil, turned around to show results and quickly connected to a classroom projector to share work with the entire class.

    It sounds like this iPad deployment is a huge success, it will be interesting to see if this takes off at all with other schools (I am thinking mainly U.S. public school systems). Google would be smart to start running trials with Android here in the U.S., hell it would be smart for HP and Apple to do it as well.

  • Tired of Gruber? Here Are 4 Writers you Should be Reading.

    On Twitter the other day Chris Bowler lamented:

    Have had the thought lately of unsubscribing from DF. Sacrilege, I know. But my time is sacred, and I don’t care much for business news.

    DF of course is Daring Fireball, John Gruber’s site. Gruber is no doubt an excellent writer, but most of the time he posts links to other sites. Lately it feels like a lot of those links revolve around the mobile industry and not just Macs. Which got me to thinking: besides Gruber, who else’s writing do I really enjoy?

    I was able to come up with four people right now:

    1. Shawn Blanc: Like Gruber, Blanc posts links. Unlike Gruber these links are only a few a day (if that many) and are really well curated. Blanc’s writing is also truly enjoyable. To get started with him I recommend reading his “Dairy of an iPad Owner” post. It is a review of sorts for the iPad, but it is just a great example of his writing. Blanc has an incredible ability to point out the non-obvious aspects of life while still inspiring me to do or try different things. He is the sole reason that I gave Yojimbo a go in the first place.

    2. Frank Chimero: Chimero has some very insightful and wholly inspirational posts. One of the most powerful blog posts I have ever read is his untitled post on advice to a graphic design student. That post compelled me to email the link to several of my friends and every one of them responded with thanks for sharing it. As far as I am concerned Chimero is a must read.

    3. Patrick Rhone: Rhone posts a lot of links on his Minimal Mac blog, but the guy has tons of “other” blogs as well. One of my favorite Patrick Rhone posts came recently and was titled “Great Expectations” what a great post on our constant struggle with the many communication mediums we have today. Rhone I my constant grounding force for not getting too ahead of myself and taking time to think about the overall picture, he is also a main driving force in my effort to minimalism my life.

    4. MG Siegler: Unlike everyone else on this list Siegler posts often and writes mainly about tech news for the TechCrunch blog. I am not sure what exactly I like so much about Siegler but I read every one of his posts. Perhaps it is that I always find myself nodding in agreement, or the fact that he too is a Knight Rider fan. One post that I loved in particular of his was titled “Android Is As Open As The Clenched Fist I’d Like To Punch The Carriers With” which from the title alone I love it.

  • Apple’s Retail Stores vs. Disneyland

    Take a look at this graph, insane.

  • Does the Angry Blue Bird multiply its mass?

    Rhett Allain on whether the Blue Angry Bird is more powerful if you expand it to the three little birds:

    Therefore, you will have more of an effect if you expand the blue bird before it hits something. There is unlikely to be a situation where you would be better off not expanding them.

    In all honesty this is a question that I had been wondering about.

  • Paperless Office Tips

    Back in my University days I used to start off each semester with the lofty goal of making that semester the point that I would go 100% paperless. Oh the dream of a paperless office has long been with me and many geeks a like. I was never able to achieve anything close to being paperless back then, I had no sheet fed scanner and too many professors that loved paper.

    When I graduated and started freelancing, again, I vowed to be paperless. Luckily I was able to be about 80% paperless at that point, but that was mostly due to a lack of work rather than any particular paperless skills I had. About a year after I graduated I formed my current company with yet again the same goal of being paperless.

    This time around though I knew it would be impossible to be paperless, I would be working in an environment that demanded paper copies be archived. So my goal was to be as paperless as I possibly could be, I am proud to report that I think I have reached an acceptable paperless to paper ratio.

    Some Tips

    I thought since I believe I have reached a nice balance that I would share some of my thoughts and tips on how to best implement a paperless environment.

    One Step at a Time

    Unless you are the only person in your office it is best to take things slowly. Don’t try to dump all the paper at once, focus on the more paper intensive task that you have and branch out from there. When I started my partners kept wanting to refer to paper leases and we would have to cull through these 30 page documents line by line searching for clauses. I scanned and OCR’d all of these documents one week, the next time we needed to access one I pulled it up on my computer while they searched the paper document. A split second later I had the answer while they were still on the second paragraph.

    This was the catalyst the created a snowball effect for my company. My partners immediately saw the value of being paperless – they now wanted to know how to best implement it elsewhere. I could have started anywhere in the company, but I picked the one thing that really annoyed everyone. Instead of going paperless being an uphill battle I made it a nice even grade.

    Scanners

    Once you make the decision to go paperless you need to get a scanner right away. Don’t buy anything that doesn’t scan sheet fed ((Meaning you can stack a bunch of papers to scan at once)), that doesn’t do automatic duplex ((Scans front and back of the page at once)) and that doesn’t have some color ability. My recommendation is the excellent Fujitsu Scansnap scanners, I bought one in 2005 and it has been flawless since then. ((I have had 3 computers in that same time))

    Fujitsu sells many versions, both Windows and Mac (it is very dumb that you can’t have one that works with both). They also make a ‘mobile’ line that is a bit slower but far more portable. I recommend getting the desktop version unless you honestly plan on traveling with your scanner – the mobile version is that much slower than the regular desktop version.

    Whatever you do don’t buy a scanner that will not automatically create a PDF out of multiple pages – you will be sorry if you do.

    Note Taking

    Here is the biggy, I am not talking about taking notes during meetings or classes – that is much easier to do now that laptops, cell phones and iPads are a staple of meetings rooms. What I mean is that you need to create a system for jotting down those little things that pop up: a phone number someone tells you, an image size you need to remember, so on.

    I used to do this with an OmniOutliner document, I would create one for each day. This quickly became annoying and rarely got used. What I have come to find is that this is a part of my life where it is not possible to go 100% paperless, I can only get it to about 50%. What I did manage to do though is to reduce the amount of paper hassle I had by 80% or so.

    The first part is to start using the excellent Notational Velocity that syncs back to Simplenote. If you are using Windows try out ‘Notes’ which is coming along nicely as a Notational Velocity replacement for Windows users. I use this to create quick notes that I need to jot down, but only those notes that feel right to jot down on a computer.

    For all other notes I write them down in a notebook. Now I used to just keep Post-it notes at the ready, then blank sheets of paper, then a Moleskin. What I found was that by using a large notebook, tucked just out of reach I am able to reduce the amount I want to write versus type and all the notes stay organized. With the added benefit of being able to rip out a page to hand to someone, yet they all stay organized and hidden away.

    Currently my notebook is an excellent Whitelines Wire A5 Squared Notebook, paired of course with a Pilot G2
    (I use the 0.7mm because when I write I like to be bold about it). I keep the note book folded open to a blank page at all times ready to go.

    (A side note about Whitelines – I use this paper because I find the lack of structure in a blank un-ruled page annoying. I also find scans of lined paper annoying. Thus the Whitelines paper when scanned leaves no visible lines to be seen, while giving me lines as a guide. Truly great paper.)

    Ubiquitous Access

    The one thing that I ran into almost immediately was the people were not able to access our local file server once they were out of the office. I never thought we might want this when I set it up, but it came up right away. The complaint was that with actual paper files they could take stuff with them, never mind the fact that people never did take these files home.

    After a lot of workarounds over the years I have finally found a great solution with the cloud storage service Egnyte. Using Egnyte we now store everything online and a local copy is backed up nightly to our server at the office. They offer iOS apps and WebDAV access (with versioning) so I am able to get everyone access to anything at any time.

    This has turned out to be a blessing, it used to be that people would print out stuff when they were leaving for a meeting. Now they just login and download whatever they need when they are in or out of the office. The added bonus is that our paper/printer bills have gone way down.

    Business Cards

    Don’t accept them and try not give them out. Honestly.

    My typical response when someone hands me a business card is to ask that they also shoot me an email with their info, because I lose business cards far to often. If you have an overly complicated email address, or you really want their contact info offer to shoot them the email.

    This does two things, gives you a way to reduce paper and gives you an immediate connection with the person (the email chain has started with no pressure). I do this all the time and most people respond very positively because then they know that the contact info is received and not lost.

    Faxing

    Again just don’t accept them. Really.

    Alas in my business we need to able to accept faxes, some people just refuse to catch up with the times. We have an eFax account setup that costs less that $20 a month and gives us a local fax number and all of our faxes get PDF’d and emailed to us. We can also send a fax just by sending a PDF in an email to a special address. Pretty slick and works flawlessly in the past 3 years that we have been doing it.

    Sketching

    There are some great iOS apps out there (Adobe Ideas) that allow you to sketch on the iPad and iPhone. It is going to be hit and miss, some people will prefer it and others will hate it. I love doing it, I am not very artistic so I don’t mind doing it on the iPad – the iPhone though is not so great for sketching.

    If you can’t bring yourself to do it your best bet is to stick with paper and either use a notebook to keep all sketches together or to scan each sketch and archive it on your computer. I keep every sketch I do, whether it is digital or analog so that I have a reference if I need it (you would be surprised how often that may happen).

    Signing Documents

    For a long time I had an vector graphic of my signature saved as a TIF file on my computer, and I would just insert it into any document that need a signature. Then I created a ‘dynamic stamp’ out of it in Adobe Acrobat Pro so that I could just stamp it on in there. Now though it is far easier and faster to use a little program for Macs called Autograph that allows you to use the trackpad on your Mac to sign PDFs and the like.

    I don’t know of a Windows version of this software, but if you do please shoot me the link. I have been using it for a few months now and really like the workflow better.

    Somethings Just Aren’t Ready Yet

    Having said all of this, the most important thing to remember is that not everything can go paperless right now. There is not efficient way for me to save all of our accounting documents in a paperless way. There are ways to do it, but none that are cost and time effective.

    Like wise with other things I have tried in the past. What really helps getting non-tech people to embrace paperless solutions is to make sure that the solutions are easier and faster than the analog counterpart. If you can’t do that then you will never be able to convince them to go paperless.

    As Office Space taught us people hate Fax Machines and Printers, eliminating the need for those has made my partners very happy and more willing to embrace new paperless methods that I introduce.

    I also took some time to create an Amazon Store of the products I mentioned above. Over time I will add things that I find helpful so be sure to check back. Find the store here.

  • Yojimbo 3

    Now with a 100% more iPad support. Free upgrade for Yojimbo 2 users and $20 upgrade for older users. iPad support is read only for now (hoping for more later) and the app costs $9.99 for the iPad. Very nice.

  • Complete Transcript of Steve Jobs from the Oct 18th Earnings Call

    Jobs was very frisky on the call, luckily Macworld did something about Macs and transcribed the call. Good job Macworld. It is well worth the read.

  • More Steve Jobs Quotes About 7-Inch Tablets

    Brian X. Chen has compiled all of Steve Jobs’ quotes pertaining to 7-inch tablets from yesterdays earnings call. Bottom line: Apple is not making a 7-inch tablet.

  • Steve Jobs Calls 7-Inch Tablets ‘Dead on Arrival’, Says 10-Inches Minimum

    Steve Jobs according to Mac Rumors:

    There are clear limits to how close elements can be on the screen before users can’t touch accurately. We believe 10-inch screen is minimum necessary.

    I called that.

  • Screw you Microsoft

    Could you be any more annoying than this:
    Screen shot 2010-10-18 at 1.33.10 PM.png

    1. I started the install from Microsoft Auto-Update, you can’t even close it for me?
    2. Why the hell do I need to close Safari – that is just as annoying as having to restart my computer would be.
    3. The Microsoft Word being open one that, that is totally on me.
  • Stop the Email Signature Insanity

    I could not agree more, Sam Grobart received an email with a 15 line email signature. Not only have I received similar but think about all those you get with image attachments for company logos and huge legal disclaimers at the bottom. Annoying to say the least.

    If you get an email from me there are two options:

    1. -Ben
    2. -Ben
      https://brooksreview.net

    I know I shouldn’t include the URL but I do that occasionally for people that I think may not know about the site so that they can see who I am with one click.

    Who needs 15 lines?

  • Internet Didn’t Kill the Newspaper Star

    Aol, wait no, TechCrunch posted this article about the death of print media as a result of the Internet. All pretty standard stuff, they were actually rebutting an Editor at The Guardian who was claiming that maybe the Internet is not killing print. I won’t lie to you dear readers I only got about half way through the article before I decided I had heard this all before and skipped to the last two paragraphs.

    Pretty standard stuff.

    What struck me though, or at least what popped into my head, was the idea that perhaps it really isn’t the Internet that is killing newspapers. I mean it – what about the Internet is killing print specifically?

    The Price? Pricing surely plays a part in the death of print and the Internet being free certainly doesn’t help, but TV is everywhere and more or less free (in that we would pay for it anyways, and you can get it for free with an antenna) and there are plenty of news stations. TV hasn’t killed newspapers, there are (were really) plenty of people who paid for Cable and for newspaper subscriptions (often more than one newspaper).

    Timelines and Relevance

    I think what is really killing newspapers is the paper medium itself. Not many would argue that a blog is more reliable than The New York Times or The Wall Street Journal but that newspaper that gets delivered to my doorstep is far less timely and relevant than most any major blog. Those newspaper stories were written over 6 hours ago, and given the speed at which the Internet carries news, that news in the newspaper is irrelevant by the time the ink dried on the page.

    So no I don’t think it is the Internet per say that killed newspapers, rather the fact that Newspapers become outdated material far too fast for people with Internet access to glean any sense of value out of. I would argue that people would be happy to pay for a breaking news service that was accurate up to the second before they would be willing to find out what happened yesterday.

    The Internet isn’t killing newspapers what is killing newspapers is that people are demanding instant up-to-the-second news updates. That in large part is due to how the Internet has reshaped and continues to shape our culture, but it is most certainly not solely the Internet’s fault, it’s really our own hunger for more timely news, that is what is at fault.

  • Zeldman: ‘iPad as the new Flash’

    Jeffrey Zeldman makes a compelling case on why the iPad is the new ‘Flash’ for publishers. His overall argument is that the iPad is not going to save publishing (agreed) and that publishers and designers need to stop thinking of it that way. Or in Zeldman’s own words:

    Masturbatory novelty is not a business strategy.

  • ’10 Reasons the iPad Means You Should Never Travel With a Laptop Again’

    Pete Mortensen for Wired listing of his top ten reasons why the iPad is king for traveling:

    The great news is that, lacking a physical keyboard and a non-ugly Skype client, I only do work on the iPad if it actually matters — it’s just too inelegant to write more than one 1,000-word e-mail per day.

  • HyperMac to Cease Sale of Magsafe Charging Cables

    I have never understood why Apple didn’t license the Magsafe technology from day one. Think about how awesome the Magsafe system is and how much potential revenue they could make by licensing it to companies like Sony/Dell/HP. I always thought that HyperMac may get into trouble over what they were doing – but it really is a shame Apple needs to license this technology (patent really).

  • Tyler Galpin’s iPad Life

    Please welcome Tyler Galpin, an incredible web designer and all around nice guy. I am very happy that he took time out of his busy schedule to talk iPads.

    Tell me a little about yourself, what do you do, where do you live?

    I am a 21 year-old web designer currently pushing pixels for MetaLab, a company I joined in September 2010. I’m also a university student finishing my completely-unrelated business degree in my spare time. Unlike most on the web design scene I hail from the Great White North (also known as Canada), more specifically in Toronto. Yes, I play hockey.

    What was your reaction when the iPad was launched?

    When the iPad launched I was really excited for the possibilities of an extended iPhone interface. That is, being no longer constricted by the relatively small screen of the iPhone and the ability to interact with a large touchscreen at an affordable price point. The large screen plus the extended battery meant that it was a must have for myself. From a future standpoint, the iPad also felt like Apple’s stepping stone to an eventual desktop touchscreen device (most likely integrated with an iMac).

    I own a Macbook Pro that weighs about 5 pounds which used to be my portable entertainment unit, but this quickly gathered dust as the iPad scales in at a mere 1.5 pounds. I do have to note that the iPad is in no way a practical replacement for my Macbook Pro. I still rely heavily on the ability to use Photoshop on-the-go and the iPad fails in this department.

    Which model did you order and why?

    Being in Canada, where the technology gods hate us, I actually had to get my iPad while visiting New York City a week or so after its release. I ended up with the 32GB Wifi version and there are a few reasons for this choice:

    • 32Gb seemed good enough in terms of being able to store lots of media long-term without forking over an extra $100 for 32GB more space.
    • Owning an iPhone 3G (with eventual plans to upgrade to the iPhone 4) meant that an additional 3G plan would have been redundant and expensive. The added cost of the 3G model plus the $35/month Rogers was asking for an iPad plan was not worth it in my opinion.
    • $600 was a reasonable price to me for a large touchscreen.

    How are you using the iPad on a daily basis?

    On a daily basis I use my iPad for a few but very useful/important tasks:

    • Twitter: Yes, it is important. While I love Tweetie for mac, its nice to have twitter open in a dedicated screen beside my iMac so i can focus on using Photoshop/Espresso/Illustrator/Safari on my desktop.
    • Writing: I write to take down ideas, brainstorm a bit, blog (kidding – I totally neglect this), and compose emails. Mail.app is surprisingly delightful to use on the ipad.
    • Media watching: Sometimes I like to get away from my desk chair and lounge somewhere to watch things I’ve downloaded – converting files using Handbrake on my mac makes this a breeze.
    • Reading: Reeder.app for keeping up with my RSS feeds and to get inspiration from the myriad of design blogs. Instapaper for reading those articles and organizing sites I’ve saved for later perusal. Both of these apps are phenomenal, and I recommend that anyone who does a lot of web browsing to try Instapaper. I promise it’ll be worth your time.

    Even the Safari browser gets a special mention here because it is really a joy to use and interact with.

    Can you give me a quick run down of the apps that you use the most?

    • Reeder: A great looking RSS app that integrates well with Google Reader
    • Twitter: The official app. Some wonky UI bits but overall a good Twitter app.
    • Writer: Literally just bought Writer only 2 weeks ago and have been warming up to it ever since. Some really great ideas in the app such as a focus mode, among others.
    • iStudiezPro: A stupid name, but a great app for a university student.
    • Instapaper: Seriously, go try it out.
    • Dropbox: A great way to access client files on-the-go and show designs easily.
    • Plants vs Zombies: Guilty as charged.

    Which app is your favorite?

    Choosing Instapaper as my favourite would be too easy so I’ll go with another app that I recommend you all download – the official TED app. Best of all? It’s free. You get access to dozens of inspirational talks that will get you fired up if you’re ever in a creative rut.

    Do you have any bag/stand/case recommendations for people?

    I have only ever used the official Apple case once or twice and didn’t like how cheap it felt (in my opinion). I bought the Incase Convertible Book Jacket which is priced around $59.99. It’s sturdy, has lots of padding (seriously, I’ve stacked books on this thing), and doubles as an iPad stand. It’s also relatively easy to take out in case you’re just not feeling the extra bulk.

    What features do you want to see in a future iPad?

    After upgrading my 3G to an iPhone 4, I can tell you it is extremely hard to take the iPad as seriously as I did before seeing the Retina screen. I’m not kidding when I say it really changes the way you view the pixels on the iPad’s screen. I’d like to see the Retina screen migrate over to the iPad, as well as a front-facing camera. These options alone would be reason enough for me to upgrade to a newer iPad.

    Thanks again to Tyler for taking the time to give us a little insight into his iPad life. Be sure to follow him on Twitter, he has a noble goal of trying to respond to anyone who pings him.

    More iPad Life

    To see more people’s iPad Lives take a look here.

  • What an iPad Competitor Needs

    In the next few months ((Really the next year, but there will be some on sale for the holiday shopping season)) we are set to be introduced to a multitude of new tablet devices from many different companies. These are all seeking to grab their share of the enormous market that Apple has found ((Created?)) with the iPad. With that in mind I want to take a look at what a tablet will need to be competitive and what it will need to be better than the iPad. ((Note: that being better and selling better are two very different concepts.))

    To Compete / Be Equals

    • Battery Life needs to be the same or better than the iPad’s 10 hours.
    • The polish of the OS needs to be of iPad standards.
    • There needs to be plenty of Apps for people to choose from.
    • It needs to be simple.
    • It needs to feel snappy. ((This is not the same as having fast hardware, rather how the device actually runs during normal usage.))
    • Competitive pricing.

    Pretty simple list of what a iPad rival would need to compete. The bottom line is that at this point all that any rival device needs to sell is to match some of the bigger features the iPad offers. This is of course not the only way to compete with the iPad, much like how Android smartphones started off against the iPhone – a competitor of the iPad could start off by selling OK devices at a much lower price point.

    This, though, is dangerous territory as it could easy place the iPad as the premium tablet and the new entrants as the budget tablet. The budget tablets could gain more market share over time, but it will not get the profits of the premium brand.

    We see this happening right now with Android/RIM/Apple. Apple has a very small share of the market by unit sales with the iPhone, but they have the biggest share of industry profits.

    To Be Better

    The way I see it is there are only two ways to be better than the iPad:

    1. Beat Apple at its own game. ((Out Apple, Apple if you will.)) This means creating a better experience starting with the OS all the way through to the hardware.
    2. Change the game – don’t try to be better than the iPad, instead redefine what tablet computing is.

    Out Appleing Apple

    Most would think that you are doomed to try this – I think it would be foolish not to try and do this. I think that a company would be more than able to out Apple-Apple by pairing Android OS with a custom skin (read: Sense UI type skin) and pairing it with meticulously designed hardware. In fact Google and Android developers have really done all the software work.

    All a company would need to do is create some seriously bad ass hardware (maybe something with more battery life, lighter, and less glareiffic. ((On a separate note my Spell check hates these words I make up)) You pair that hardware with the Android OS and then work to optimize the two so that they fall in love with each other. Price it $50 below the iPad and you are set.

    Ok I am over simplifying, but the concept is really that easy. The hard part is the execution (that is always the hardest part). I could see a small independent coming along to try and do this, but of the existing players in the market I don’t really see any of them capable/willing to do this.

    Changing the Game

    There are so many ways to do this that I can’t possibly know them all or list them all for that matter. I am talking about repositioning what we define a tablet to be. Here are a few ideas to illustrate this point:

    • Make something that is so incredible at creating art that iPad apps can’t compete.
    • Make something invaluable to business people.
    • Perhaps two screens really are better than one.
    • Perhaps bigger is better.
    • Perhaps smaller is better.

    These are just a few of the thoughts off the top of my head. What is important is that whatever you do needs to be done well and marketed as a new type of device, not an iPad competitor. Imagine when the iPhone was introduced if it was marketed as just a better Blackberry and not as a ‘revolutionary’ new phone – who would have bought something that was ‘just a better Backberry’? I wouldn’t have. ((That may not be true.))

    It’s Easy

    Now I have most certainly over simplified how easy it is to make a good iPad competitor. The thing that really bugs me though is that even with how obvious all of this is to most of us – they are foreign concepts to companies that seek to compete with Apple. Why don’t they take the extra time and care to make a product that actually stands a chance at being better than the iPad? Why is it that these companies always seem to rush products to market well before they are ready?