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Gruber: >I’m guessing Apple’s pitch to the textbook companies is something like this: “Digital transformation of your industry is inevitable. Here’s our plan; we’d like you to come along for the ride. But if you choose not to, we won’t hesitate to leave you behind.” The nice thing about that pitch is that Apple can…
Gruber:
>I’m guessing Apple’s pitch to the textbook companies is something like this: “Digital transformation of your industry is inevitable. Here’s our plan; we’d like you to come along for the ride. But if you choose not to, we won’t hesitate to leave you behind.”
The nice thing about that pitch is that Apple can resuse it.
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