‘It’s Got a Pen?’

That’s the key line in Samsung’s Super Bowl ad for it’s new pen based tablet/phone thing. I didn’t comment when the ad came on, but here’s roughly what I heard in the room I was standing in: – “Bwahahaahahah, is that a tablet or a phone?” – “My old Palm Pilot had a pen…” –…

That’s the key line in Samsung’s Super Bowl ad for it’s new pen based tablet/phone thing.

I didn’t comment when the ad came on, but here’s roughly what I heard in the room I was standing in:

– “Bwahahaahahah, is that a tablet or a phone?”
– “My old Palm Pilot had a pen…”
– “Mine too, do you still have your Palm?”

Two thoughts about this:

1. If your brand new product is being compared to a Palm Pilot, then you have already lost.
2. If the first feature of a new touchscreen device that you want to tout is a stylus — perhaps you need to rethink that device.

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