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Horace Dediu and Dirk Schmidt: >Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium. Well said. Going to an Apple store is like no other store experience that most people have…
Horace Dediu and Dirk Schmidt:
>Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium.
Well said. Going to an Apple store is like no other store experience that most people have had. Not only are the staff friendly, but [they trust you](https://brooksreview.net/2011/12/trust-respect/).
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