[Jeff John Roberts on one of the more interesting decisions in the Google book scanning case](http://gigaom.com/2013/11/14/google-wins-book-scanning-case-judge-finds-fair-use-cites-many-benefits/):
> The latter idea — that Google is profiting off the books at the expense of authors — has been a rallying cry for opponents of the book scanning. Chin’s ruling, however, takes care to reject the notion in detail, and states that Google “does not engage in the direct commercialization of copyrighted works.”
If this sets the precedent that ads are indirect commercialization, then it opens the door wide for Google to ape more copyrighted work. I can’t see how this would be good in the long term.