“iPad 3 reviews that complain ‘all they did was improve the display’ are clueless bordering on stupidity. Tablets are pretty much by definition all display; nothing is more fundamental to the tablet experience than the quality of the display.”
“A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.”
“When at home, I did a FaceTime call with my siblings who also live overseas. I handed over the iPad to my mom. She had this look of amazement, one of pure unadulterated joy as she chatted with her grandson.”
“When my 3-year-old notices I’ve seen him doing something wrong, he always stops doing it, hoping the whole issue will just go away. Google seems to have the same misconception.”
“Traditional PCs require that you come to them on their terms, overcoming numerous physical and intellectual abstractions. The iPad was the first computer built to meet you on your terms.”