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  • ‘Dropbox Selective Sync’

    [*The View From Fuji* posts a great tip](http://theviewfromfuji.tumblr.com/post/41329858242/dropbox-selective-sync) which allows you to store your files in Dropbox, but not on any Mac. It’s a clever solution to a problem that [I see with Dropbox](https://brooksreview.net/2013/01/archiving-cloud/), but it’s not the best solution. Essentially you add files and folders to Dropbox as normal, and after they are uploaded…

    [*The View From Fuji* posts a great tip](http://theviewfromfuji.tumblr.com/post/41329858242/dropbox-selective-sync) which allows you to store your files in Dropbox, but not on any Mac. It’s a clever solution to a problem that [I see with Dropbox](https://brooksreview.net/2013/01/archiving-cloud/), but it’s not the best solution.

    Essentially you add files and folders to Dropbox as normal, and after they are uploaded you use the Selective Sync feature to no longer sync that folder with your Mac. Thus all that data is just in the Dropbox cloud.

    The problem? This works well for iOS, since you can browse all the files in the Dropbox app, but it doesn’t work well on the desktop where you would have to browse those files on the Dropbox website. So yes, the files are not on your Mac (or any Mac), but they also are now not easily useable on any Mac.

  • “Analyst”

    What is the job of a stock market analyst, you know the people who set lofty expectations for financial performance of publicly traded companies (i.e. the people who set forecasts that Apple never meets), what is their job? I found a lot of definitions, but [let’s go with The Free Dictionary’s](http://www.thefreedictionary.com/market+analyst) (([I much prefer this…

    What is the job of a stock market analyst, you know the people who set lofty expectations for financial performance of publicly traded companies (i.e. the people who set forecasts that Apple never meets), what is their job?

    I found a lot of definitions, but [let’s go with The Free Dictionary’s](http://www.thefreedictionary.com/market+analyst) (([I much prefer this definition](http://caps.fool.com/Blogs/definition-of-a-stock-analyst/318193).)) :

    > an expert who studies financial data (on credit or securities or sales or financial patterns etc.) and recommends appropriate business actions

    In other words it is the job of these analysts to do a couple of things:

    1. Study and know the market.
    2. Recommend actions.

    That means that these analysts need to make the most accurate guess that they can for the future performance of a company so that investors, whom the analyst works for, can make the most informed decision of when to buy and sell a particular stock. (Close enough, well, closer than analysts get to doing their job anyways.)

    Given that definition, why are stories worded: “Company A missed expectations”? Shouldn’t the correct wording be: “Analyst John posted a bad guidance”? Of course it should be, but no one actually cares about that analyst’s ability to predict the future, because trying predicting the future is futile. So instead we look at who failed to meet a goal set by a person with a business card that reads “analyst”.

    *Side Note: I just promoted myself to “Senior Analyst” here at The Brooks Review, please cite me using that title, so that my words carry weight with the likes of CNN, NYT, WSJ, Reuters, et al.*

    When people refer to “guidances”, “expectations”, and so forth, they are really just referring to an outsiders best guess, formed by analyzing historic data. In other words: this is not the company themselves saying where they expect to be next quarter, it’s just a third party saying where *they think* a company should be based on an analysts best guess.

    And yet, these guesses are being reported as if the company actually has a duty to meet them — and has failed if they do not meet them.

    This is really like readers trying to guess how long my next post will be, and then getting mad at me if they are wrong about that guess. In other words: it’s the dumbest fucking thing I can think of to try and predict.

  • ‘Depression and Me’

    [Relly Annett-Baker writing about her own depression](http://rel.ly/2013/01/depression-and-me/): >That’s what depression does. It takes something that should be joyous and challenging and full of discoveries, and turns it into a time of loneliness, fear and a desperate feeling of not being good enough. Of shredding every last ounce of self-esteem and self-respect. It turns you into…

    [Relly Annett-Baker writing about her own depression](http://rel.ly/2013/01/depression-and-me/):

    >That’s what depression does. It takes something that should be joyous and challenging and full of discoveries, and turns it into a time of loneliness, fear and a desperate feeling of not being good enough. Of shredding every last ounce of self-esteem and self-respect. It turns you into your worst enemy. It feeds off your inner self doubt.

    Fascinating read, and scary to think how “silent” depression is — something that many people don’t know they have and those around them may not be able to help with. Even then, even with all the help, sometimes, well sometimes…

  • Quote of the Day: Paul Graham

    “Don’t ignore your dreams; don’t work too much; say what you think; cultivate friendships; be happy.” — Paul Graham

    “Don’t ignore your dreams; don’t work too much; say what you think; cultivate friendships; be happy.”
  • ‘Lame Duck Board’

    [Bill Rigby reporting for Reuters](http://uk.reuters.com/article/2013/01/22/us-microsoft-book-idUKBRE90L04320130122): >”For Microsoft to really get back in the game seriously, you need a big change in management,” said Joachim Kempin, who worked at Microsoft between 1983 and 2002, overseeing the sales of Windows software to computer makers for part of that time. “As much as I respect Steve Ballmer, he…

    [Bill Rigby reporting for Reuters](http://uk.reuters.com/article/2013/01/22/us-microsoft-book-idUKBRE90L04320130122):

    >”For Microsoft to really get back in the game seriously, you need a big change in management,” said Joachim Kempin, who worked at Microsoft between 1983 and 2002, overseeing the sales of Windows software to computer makers for part of that time. “As much as I respect Steve Ballmer, he may be part of that in the end.”

    This is a very damning report about Ballmer and Microsoft’s board. There’s a few things about it that make me take the report with a large grain of salt:

    1. Kempin left in 2002, which means Ballmer was only CEO for two years while Kempin was there. I’m doubtful that was enough time to form the opinions he currently holds, which means his insight into Ballmer is less insider and more outsider with insider reports.
    2. I know nothing of Kempin and so this could be like listening to advice from Warren Buffet, or Donald Trump.

    Even given those caveats, if true, this is a damning statement:

    >”They missed all the opportunities they were talking about when I was still in the company. Tablets, phones…we had a tablet going, we had tablet software when Windows XP came out, it was never followed up properly,” said Kempin.

    I assume he doesn’t mean a convertible PC, but I think there’s a simple reason why Microsoft wouldn’t want to release a tablet back in early 2000-2002 — they wouldn’t want to cannibalize PC sales. Whereas Apple doesn’t care if it is their own products cannibalizing sales, Microsoft does. ([See this post](http://rampantinnovation.com/2013/01/15/one-strategy-one-pl/) for reasons why.)

    Still, I agree, [Ballmer is going to run the ship into the ground](https://brooksreview.net/2012/11/microsofts-guy/).

  • ‘How to Pair Socks From a Pile Efficiently?’

    [Amit on Stack Overflow asks](http://stackoverflow.com/questions/14415881/how-to-pair-socks-from-a-pile-efficiently): >Given a pile of `n` pairs of socks, containing `2n` elements (assume each sock has exactly one matching pair), what is the best way to pair them up efficiently with up to logarithmic extra space? What a great question and the answers don’t disappoint. Of course the easiest way to…

    [Amit on Stack Overflow asks](http://stackoverflow.com/questions/14415881/how-to-pair-socks-from-a-pile-efficiently):

    >Given a pile of `n` pairs of socks, containing `2n` elements (assume each sock has exactly one matching pair), what is the best way to pair them up efficiently with up to logarithmic extra space?

    What a great question and the answers don’t disappoint. Of course the easiest way to do this is just to buy all of the same socks — or just a few different socks so that there are fewer variables — but that would be no fun.

    Speaking of socks, you guys know what you [should be matching your socks with right](http://www.gq.com/style/style-guy/accessories/200204/sock-match-debate)?

    Personally I try for socks that have a base color that matches my pants of the day with an accent color that either matches something else I am wearing, or just adds some life to a boring color palette that I may be wearing that day.

  • Fatal Design Flaw of the Workspaces

    Gizmodo has a [fascinating video](https://vimeo.com/55389782) on Vimeo showing a space that is only 350 square feet, but still a full living space. Most of these spaces have severe compromises — often no bathroom — but not this one. Every amenity is there, and the entire thing is amazingly well done. There’s [a lot of](http://huckberry.com/blog/posts/the-world-s-skinniest-house) [these…

    Gizmodo has a [fascinating video](https://vimeo.com/55389782) on Vimeo showing a space that is only 350 square feet, but still a full living space. Most of these spaces have severe compromises — often no bathroom — but not this one. Every amenity is there, and the entire thing is amazingly well done.

    There’s [a lot of](http://huckberry.com/blog/posts/the-world-s-skinniest-house) [these types of spaces](http://huckberry.com/blog/posts/tiny-houses) out there and they always interest me — to see what can be achieved in a fraction of the space of my own home. In some cases they achieve more than I have been able to in my home.

    But these types of domiciles always make me think about my desk, and the surrounding work space. I like to keep the desk’s surface completely clear of anything unnecessary. That means: laptop, iPhone, iPad, pen (no paper: the pen is for signing things if people stop by my desk) and a drink.

    For me this affords the clearest workspace and helps to ease my mind — not from being distracted, but from being overwhelmed with the sheer amount of *stuff*.

    There is one constant annoyance though, and I suspect it’s the same annoyance that people in these tiny homes feel: sometimes it’s just easier and more productive to have everything out and ready to use.

    I was reminded of this when watching the video and seeing him pull out the keyboard and mouse on a very nice surface for his iMac. The cleaner I keep my workstations, the more time I spend taking things out and putting them away — and I can’t be alone.

    I often dream of my ideal workspace:

    – 10,000 square foot space of nothing.
    – Four foot by ten foot desk in the center, made of wood.
    – Herman Miller Embody chair.
    – Concrete floors.
    – No windows.
    – Thirty foot ceiling.
    – Spot light illuminating only my desk.
    – Just the laptop on the desk.
    – No cables in sight.

    It’s a pipe dream, obviously, but I like the idea of feeling no walls near me, nor seeing the walls. The blackness surrounding me, working as a green screen for my imagination. The spot light, placed high above, giving a sense that there is no roof over me, just sky. Alone, dark, big space, oversized desk, comfortable chair. Perfect.

    And then reality sets in. Where does the wifi, iPhone, iPad, backpack, TV, fridge, Scotch, bathroom, printer, cables, backup hard drives — all those things — go? If we’re creating the ideal space I shouldn’t have to go hunting for them on the other side of the room.

    My desk at my office is standing height and small (24″x54”). It’s a comfortable workstation if I’m just using my Mac, but every item I add to it makes the area feel cramped. I’ve tried everything:

    – Workstation with everything out and connected, neatly in its place.
    – Only what I use out that day, neat, connected.
    – Nothing out, all tucked away, but easily connected.

    The problem with each configuration is that they conflict with each other. Perhaps that’s why something like the [Milk desk](http://www.milk.dk/products.php) or the [StudioDesk](http://www.bluelounge.com/products/studiodesk/) has always intrigued me. The storage is built in. The desk is meant to be kept clean, but the items you need are stored right there: No opening drawers under the desk to get at the one cable you use *every* day.

    The more I think about it, the more I’m convinced that the problem isn’t stowing things away. The problem is that peripherals are only designed to be used on the desk, plugged in, ready to go.

    That, I think, is why so many people love to replace everything with just an iPad. The iPad is designed to be stashed away, pulled out, and at a moment’s notice ready to work or play. Printers, labelers, microphones are not made that way. Nor are laptops. If the flaw isn’t the way my office is designed, or how I prefer my desk, maybe the flaw turns out to be the design of the products I’m using.

    As I look at that small living space I notice the thought behind the design: Yes, everything has a place, but what makes the space functional — and not annoying — is that everything has been specifically designed, or chosen, for *that* space.

    The [dining room table](http://www.resourcefurniture.com/space-savers/space-saving-tables/goliath) is specifically chosen for where it’s stored and used. I wonder if this kind of design thinking is what’s missing from my workspaces. If I spent more time specifically designing the space to house my tools, would it be less of an annoyance to access and use them? Perhaps, however, I think to fully remove the annoyances requires a meeting of a specifically designed workspace with specifically designed tools.

    I wonder if my perfect office really involves a laptop, or if it would be perfect with only an iPad and keyboard.

  • Quote of the Day: Martin Luther King Jr.

    “Our lives begin to end the day we become silent about things that matter.” — Martin Luther King Jr.

    “Our lives begin to end the day we become silent about things that matter.”
  • ‘Why the Fuck?’

    [Reginald Braithwaite asks: Why the fuck?](http://raganwald.posterous.com/why-the-fuck) >Why the fuck are the greatest minds of our generation toiling away in the Googleplex, harnessing the greatest computing resources in history, trying to figure out how to get Scott Hanselman to click on ads? Braithwaite asks a really good question — his motivation, or underlying point, is to…

    [Reginald Braithwaite asks: Why the fuck?](http://raganwald.posterous.com/why-the-fuck)

    >Why the fuck are the greatest minds of our generation toiling away in the Googleplex, harnessing the greatest computing resources in history, trying to figure out how to get Scott Hanselman to click on ads?

    Braithwaite asks a really good question — his motivation, or underlying point, is to ask why people aren’t working on more important issues like better medical equipment. Though the question is very good, I think the answer is fairly simple:

    1. Google, et al, is where the money is.
    2. Google, et al, are where the jobs are.
    3. Google, et al, are where their friends are.

    Those are easy things to understand, but there’s more than that at play. I’d argue there are a couple of less obvious things at work:

    1. Medical research, while well funded, is a slow and frustrating field. Where at Google or Apple a product/idea can be used by millions in a matter of just hours, your work in medical fields may take years to get approval from the necessary “authorities” before you get to see end users using your creation.
    2. Your friends just don’t get that excited when they hear that you work for a no-name medical company — but they want to know more when they hear you work for a company that they know and use everyday.

    I don’t think there is any right or wrong here, I just think that it’s easier for a young talented mind to choose Google, Facebook, Apple, or others, than it is for them to choose a medical research company.

  • APPS Act

    [Congressman Hank Johnson is set to introduce the APPS Act](http://apprights-hankjohnson.house.gov/2013/01/apps-act.shtml), explained as: > This bill addresses the public’s growing concern with data collection on mobile devices. It would require that app developers provide transparency through consented terms and conditions, reasonable data security of collected data, and users with control to cease data collection by opting…

    [Congressman Hank Johnson is set to introduce the APPS Act](http://apprights-hankjohnson.house.gov/2013/01/apps-act.shtml), explained as:

    > This bill addresses the public’s growing concern with data collection on mobile devices. It would require that app developers provide transparency through consented terms and conditions, reasonable data security of collected data, and users with control to cease data collection by opting out of the service or deleting the user’s personal data to the greatest extent possible.

    It’s really great to see steps like this even being considered by Congress and the proposed bill seems reasonable to me, but I wonder why it is being limited to “mobile devices” and what that term means. Are we talking apps that are native to mobile devices, or web services in general? That is, Facebook’s native app, or Facebook.com *mobile* too?

    If not web apps, then why not? Why is it assumed that native mobile apps are more privacy invasive than web services like Google or Facebook?

    So while this is a step, it seems like an overly cautious one at best.

  • Quote of the Day: Choire Sicha

    “Headlines now are a strange cross between imperative and inviting. The tone is soothing, seductive and at least a little bit demanding, like every character ever played by Linda Fiorentino.” — Choire Sicha

    “Headlines now are a strange cross between imperative and inviting. The tone is soothing, seductive and at least a little bit demanding, like every character ever played by Linda Fiorentino.”
  • The B&B Podcast #89: Twitter, Coffee, and Cookies

    Our first show back in 2013. We talk about the dos and don’ts of chocolate chip cookies, how Starbucks doesn’t really care about coffee (and how I manage to always burn my tongue on Americanos), and we talk about Twitter and App.net (again). It’s 2013 and Shawn and I need your support to keep the…

    Our first show back in 2013. We talk about the dos and don’ts of chocolate chip cookies, how Starbucks doesn’t really care about coffee (and how I manage to always burn my tongue on Americanos), and we talk about Twitter and App.net (again).

    It’s 2013 and Shawn and I need your support to keep the podcast going. We’d love to hear any ideas you have for funding the show, and we’d love to have you as a sponsor of the show.

  • ‘Wouldn’t Have Acted’

    [Jeff Plungis reporting on the removal of backscatter machines from U.S. airports](http://mobile.bloomberg.com/news/2013-01-18/naked-image-scanners-to-be-removed-from-u-s-airports.html): > Sanders said the Rapiscan units did their job by screening 130 million passengers, and the agency wouldn’t have acted if not for the congressional mandate for privacy software. Kudos to Congress, but I love the blatant disregard the TSA has for privacy.…

    [Jeff Plungis reporting on the removal of backscatter machines from U.S. airports](http://mobile.bloomberg.com/news/2013-01-18/naked-image-scanners-to-be-removed-from-u-s-airports.html):

    > Sanders said the Rapiscan units did their job by screening 130 million passengers, and the agency wouldn’t have acted if not for the congressional mandate for privacy software.

    Kudos to Congress, but I love the blatant disregard the TSA has for privacy. Their disregard rivals Facebook and Google, but I digress, because we have more to quote:

    > The TSA is talking to other government agencies with screening needs that might not require the same level of privacy called for in a crowded airport, Sanders said.

    Good luck with that.

  • Quote of the Day: Adam Brault

    “I’ve realized—Twitter is outsourced schizophrenia. I have a couple hundred voices I have consensually agreed to allow residence inside my brain.” — Adam Brault

    “I’ve realized—Twitter is outsourced schizophrenia. I have a couple hundred voices I have consensually agreed to allow residence inside my brain.”
  • Some Winter Desktops

    I thought I would share some shots I recently took, which work out well as winter themed desktop backgrounds. You can download them all as a zip file, [here](https://f3a98a5aca88d28ed629-2f664c0697d743fb9a738111ab4002bd.ssl.cf1.rackcdn.com/Winter-Desktops.zip).

    I thought I would share some shots I recently took, which work out well as winter themed desktop backgrounds.

    You can download them all as a zip file, [here](https://f3a98a5aca88d28ed629-2f664c0697d743fb9a738111ab4002bd.ssl.cf1.rackcdn.com/Winter-Desktops.zip).

  • Archived Data, In the Cloud

    Thomas Verschoren has added some thoughts to [my argument *for* iCloud](https://brooksreview.net/2013/01/app-silos/) — specifically he [doesn’t like how iCloud deals with archived data](http://pintofcode.com/blog/2013/1/14/archived-cloud): >What Dropbox offers, and iCloud doesn’t is an archive. Dropbox is a place to make your content available everywhere, anytime at a moments notice, but only when you need it. iCloud only has…

    Thomas Verschoren has added some thoughts to [my argument *for* iCloud](https://brooksreview.net/2013/01/app-silos/) — specifically he [doesn’t like how iCloud deals with archived data](http://pintofcode.com/blog/2013/1/14/archived-cloud):

    >What Dropbox offers, and iCloud doesn’t is an archive. Dropbox is a place to make your content available everywhere, anytime at a moments notice, but only when you need it. iCloud only has storage as an option. Files are in your app, or you delete them, they can’t float just behind the horizon for future use.

    Verschoren makes some really smart points. The most damning is the case of photographs. With iCloud you only get the most recent 1,000 shots (via Photo Stream), but with Dropbox you can fill your account to its max with photos.

    This is another case where an easy change could be made. I’d love to see Apple implement a data and photo archive similar to the iTunes Match service. I can *see* all the music I own on my iPhone, but all of that music actually *isn’t* on my iPhone until I want it to be.

    This is the hard part about Dropbox and cloud services: iCloud documents are all in an active and synchronized state. With iTunes Match only what I want is on each device — the rest resides in “the cloud”. With Dropbox, however, *everything* exists on one master device (your main computer) and mobile devices only store pieces of that data when you explicitly tell them to.

    There’s obvious benefits and downsides to each.

    #### iCloud

    Positives:

    – Data is there when you open the app, little to no waiting for downloads.
    – Music is basically on-demand with an option for the newest music you buy to automatically be on every device.
    – The newest version of every file and photo is just *there*, the assumption being that this is the most important data.

    Negatives:

    – Impossible to archive old data in a way that removes it from your device while keeping it easily accessible.
    – Syncing isn’t always reliable.
    – Old photos aren’t available forever.
    – Apple, and App Store, only.

    Overall iCloud assumes your newest stuff is the most important. The fix is easy: photos and documents work more like iTunes Match.

    ## Dropbox

    Positives:

    – Works on every device.
    – You have to choose what data is stored on mobile devices.
    – Tons of space for archiving and no limits on media types (only storage size restrictions based on account level).
    – Syncing is rock solid.

    Negatives:

    – Must wait for synced changes to come in.
    – Must store *all* the data on at least one master device.
    – If you have no internet connection, you’re out of luck on mobile unless you had foresight to pre-load that data.

    Overall Dropbox works exceedingly well even though the file management is manual, which is less appealing to novice users and works against the iOS “no file-system” model. The cost is higher than iCloud and it’s less useful when your Internet connectivity is limited.

    The fix is to get the data fully in the cloud and not tied to one device, and optionally allow background downloading of new files to mobile devices.

    ## Ideology

    In these back and forth arguments about Dropbox and iCloud, one thing keeps ringing true: some people prefer one approach over the other. I don’t think either service takes the *best* approach to cloud data — both have substantial room for improvement.

    Ideally only the files I’m using would actually be on my devices. Everything else would be securely stored elsewhere. I liken this system to iTunes Match, but perhaps a better model is Apple’s own Fusion Drive.

    [Here’s how the Fusion Drive works, as explained by Lee Hutchinson](http://arstechnica.com/apple/2012/10/more-on-fusion-drive-how-it-works-and-how-to-roll-your-own/):

    >Schiller’s comments indicated that Fusion Drive keeps track of what files and applications are being frequently read, physically moving (or “promoting,” as it’s commonly called in enterprise tiering solutions) those files and applications from the HDD to the faster SSD. At the same time, files and applications on the SSD which haven’t been referenced in a while are moved back down (“demoted”) to the HDD, to make room for more files to be promoted.

    How does a great cloud storage system work using the Fusion Drive model? Just swap “SSD” with “your local device” and “HDD” with “cloud”. The OS intelligently decides which files it should keep locally — everything else gets off-loaded to the cloud.

    Of course this approach relies on a couple of things:

    – Fast and stable internet access.
    – Transparent file manipulation.

    Basically the OS would have to mount the cloud volume and transparently make it part of your normal Mac drive. This makes a ton of sense for mobile devices because cellular connection is ubiquitous and fast in most areas. It’s a harder sell for laptops, which rarely have a cellular connection built-in and are often used in areas with no Internet connection (e.g. a plane).

    Essentially we’re talking about a hybrid system that always keeps the most recent files locally stored and up to date on every device. The “archive” files all reside in the cloud, ready to be accessed when required, with no single device needing to be the “master”, from which everything is synced. This would benefit the user by allowing them access to everything they need in a relatively small space: for example, a 64GB SSD.

    It’s iTunes Match meets Dropbox meets iCloud.

  • Quote of the Day: Chris Bowler

    “It’s clear that my Twitter account is a much better place for this sort of sharing, while my own site is a place for content created by me.” — Chris Bowler

    “It’s clear that my Twitter account is a much better place for this sort of sharing, while my own site is a place for content created by me.”
  • Designing Technology

    [Nick Bilton with a quote from John Maeda](http://bits.blogs.nytimes.com/2013/01/13/disruptions-design-to-propel-technology-forward/): >“The automobile was a weird alien technology when it first debuted, then, after a while, it evolved and designers stepped in to add value to it.” I really like this Bilton post, as there is a ton of little tidbits that you can pull from it which…

    [Nick Bilton with a quote from John Maeda](http://bits.blogs.nytimes.com/2013/01/13/disruptions-design-to-propel-technology-forward/):

    >“The automobile was a weird alien technology when it first debuted, then, after a while, it evolved and designers stepped in to add value to it.”

    I really like this Bilton post, as there is a ton of little tidbits that you can pull from it which give a great idea of how technology and gadgets are changing.

    Bilton follows up that quote with this:

    >Walk into most car showrooms in America and sales clerks might spend more time explaining the shape of the heated seat than the engine that moves the car along. Several decades ago, he might have been heralding pistons and horsepower.

    It’s a great analogy for computing because it is not only accurate, but it is about cars.

    I think Bilton is largely right if one considers mobile devices only, but for desktop and laptop computers there is only so much you can do about the design of the device and this is where the secret feature of the iPad lies.

    The iPad will likely be *the* mobile computer that people use in a not too far off future, because every aspect of the iPad is better designed then, say, a MacBook Air. The hardware is better, battery life better, tactile response is better, software is better, and so on…

    The iPad may not be better at every computing task, or even most computing tasks, but it’s only a matter of time before that changes and what it is better at is eons ahead of a standard laptop. The iPad was designed just to be a better computer and anything that it currently cannot do stems from a lack of computing power, or a lack of the right software. Both of those problems are easier to overcome than any one problem that faces a MacBook Air.

    So I don’t read that quote and salivate over what is to come from a laptop. I read that Maeda quote and salivate over what is to come from computing devices we haven’t even dreamed of. I point no further than to your first experience using an iPad — for me that was a ‘wow’ moment and it still is.

  • More Data Detectors Please

    If I had to guess, I would guess that 95% of all of my phone calls are work related. I would guess that most people in my age bracket would find the same to be true. The fact is: text messages and email are far easier for both the sender and receiver. All of this…

    If I had to guess, I would guess that 95% of all of my phone calls are work related. I would guess that most people in my age bracket would find the same to be true. The fact is: text messages and email are far easier for both the sender and receiver.

    All of this got me to thinking about the role of smart, OS-embedded assistants like Siri. Right now iOS’s Siri can only do two things:

    1. Find answers to very specific questions, given a small set of input phrases.
    2. Send reminders about tasks, timers, alarms, and appointments.

    That’s not much of an assistant — unless you hire your assistant to never leave her desk and to only make your phone beep…

    Yet Siri really *could* be the ultimate assistant, because Siri *could* always be listening and — since Siri doesn’t judge — that wouldn’t really be an issue for most people.

    Let’s imagine that Siri listened in on your phone calls. In my typical work call at least one of the following tends to happen:

    – A phone number is given to me.
    – I schedule a meeting.
    – I am given a task that needs to be done.
    – We exchange some information that I want to remember.

    Since I take most of my calls on the road, after hanging up I tell Siri to take note of the things I want to remember. Even at the office, after a call I have to open up the proper application on my Mac to note the item.

    But if Siri were listening to my call she could just remember that stuff for me.

    So if someone I’m speaking with asks me to “Call Bob at 432-737-0000”, when I end the call Siri could ask me: “Do you want to call Bob at 432-737-0000, or should I make a note of that number?”

    Now that’s helpful.

    Siri could also schedule appointments as you discuss them, remind you about tasks you agree to, and make notes of the things you mention that you want to remember. At the end of a long call Siri could present you with a list of those things and you could confirm or decline each item.

    That’s more than just helpful. That’s a killer feature.

    ## One Step Further

    If Siri listening to the call isn’t neat enough for you, imagine if she read your messages — email, SMS, voicemail — and told you if there was anything urgent.

    This is more than just voice message transcription, like Google Voice, it’s a fundamental understanding of the data within the messages — both text *and* voice. So if I’m in a meeting, not paying attention to my phone and my wife calls with a message that contains the word “hospital”, Siri could plaster a notification on my lock screen telling me I have an urgent message from my wife.

    Likewise Siri could auto-update meetings if someone left me a message saying they were going to be 15 minutes late, and she could alert me if that causes any conflicts with other meetings.

    This wouldn’t be easy, I know, and Siri would get a lot of things wrong, but even if Siri could just get *most* things right this would be amazingly helpful.

    If Bob left me a voice message that said “Hey Ben, you free for lunch on Tuesday at noon?”, Siri could pop up a question that asks me to confirm an appointment with Bob on Tuesday at noon — just like iOS already does from emailed meeting invites. Hell, Siri could even respond to Bob for me if I confirmed the meeting. *And*, if Bob didn’t suggest a location for the meeting, Siri could ask him *where* we should meet.

    ## Pipe Dreams

    Right now I feel like these are all *Star Trek*-level pipe dreams, but I have to imagine it’s something we will see soon.

    When? I think within the next 5-10 years.

    The other question is who gets there first? Google and Apple are obvious choices, but if computing is heading here, maybe it’s the perfect entry for a new player.

  • False Balance

    [John Timmer writing for Ars Technica about Fox News’ practice of ‘false balance’, which in this case takes NOAA’s weather data to task](http://arstechnica.com/science/2013/01/false-balance-fox-news-demands-a-recount-on-us-warmest-year/): >What are we to make of this chaotic jumble of unreliable sources and internal contradictions? As far as Fox is concerned, apparently nothing; the article doesn’t draw any conclusion about the science…

    [John Timmer writing for Ars Technica about Fox News’ practice of ‘false balance’, which in this case takes NOAA’s weather data to task](http://arstechnica.com/science/2013/01/false-balance-fox-news-demands-a-recount-on-us-warmest-year/):

    >What are we to make of this chaotic jumble of unreliable sources and internal contradictions? As far as Fox is concerned, apparently nothing; the article doesn’t draw any conclusion about the science whatsoever. It’s a classic example of false balance, allowing the reporter to present a biased picture while maintaining the appearance of impartiality.

    False balance is a result of not wanting to ever be wrong. I don’t think this is at all about presenting more balance — no I think this is about covering your own ass. If every time I said something really sucks, I hedged with saying that some really like it and that updates could make it not suck, I’d be doing the same thing as Fox.

    If I did that every time I made a definitive statement then no one could ever say I was wrong, because in actuality I never really said anything important to begin with.

    [It’s like reviews on *The Verge*](http://curiousrat.com/home/2013/1/14/perspective-on-web-journalism).