Top Posts


Recent Articles

  • ‘What Instagram’s New Terms of Service Mean for You’

    [Jenna Wortham and Nick Bilton reporting on the ToS changes at Instagram](http://bits.blogs.nytimes.com/2012/12/17/what-instagrams-new-terms-of-service-mean-for-you/): >This means that photographs uploaded to Instagram could end up in an advertisement on the service or on Facebook. In addition, someone who doesn’t use Instagram could end up in an advertisement if they have their photograph snapped and shared on the service…

    [Jenna Wortham and Nick Bilton reporting on the ToS changes at Instagram](http://bits.blogs.nytimes.com/2012/12/17/what-instagrams-new-terms-of-service-mean-for-you/):

    >This means that photographs uploaded to Instagram could end up in an advertisement on the service or on Facebook. In addition, someone who doesn’t use Instagram could end up in an advertisement if they have their photograph snapped and shared on the service by a friend.

    That’s the same sketchy crap that Facebook pulls (and no wonder since Instagram is owned by Facebook). You may be perfectly fine with your privacy being invaded — perhaps not even seeing it as an invasion — but will you be fine if a picture of your kid holding a Coke can becomes the next Coke ad plastered all over Instagram and Facebook?

    The problem with this rule is that you, and those you photograph, become implied endorsers and spokespeople for these “brands” ((I am now only capable of saying the word “brands” with the [Marco Arment](http://www.marco.org) emphasis.)) and that’s bullshit.

    If you want an alternative [Flickr looks to be the place to go right now](http://shawnblanc.net/2012/12/the-new-flickr/). Their new mobile app is solid and people have been joining, or re-finding, Flickr in droves lately. Best of all, you can pay a measly `$29` for a year long Pro account that will remove the need for Flickr to create bullshit terms of service.

    If you want a more stuck up version, [500px is fantastic](https://brooksreview.net/2012/04/500px-2/).

    **Updated (December 18, 2012):** [Instagram has responded to the negative reactions with a statement that talks down to users a lot](http://blogs.wsj.com/digits/2012/12/18/instagram-no-we-arent-going-to-sell-your-photos/). However this is one great clear part in the response:

    >The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.

    Good. Now if only the rest of the statement had less bullshit I could actually make heads or tails of what they really are saying — which to me sounds like: “calm down, dude.”

    One bit I did chuckle at:

    >From the start, Instagram was created to become a business.

    Ways I read that:

    – We always wanted Instagram to be a business, never knew how.
    – Yippee! We are *becoming* a business.
    – Our business was to get a lot of users and sell for a crap-ton of money. We succeeded.

    Anyways — good on Instagram for pledging to remove that sections, now we just need to make sure they don’t forget.

  • A Few Thoughts on Dropbox, Apple, and Linchpins

    [John Gruber is on a bit of an “Dropbox is an essential feature” kick](http://daringfireball.net/linked/2012/12/17/dropbox-linchpin): >The scary part though, is that one recurrent theme I see in nearly every single “how I write on the iPad” story is Dropbox. It’s the linchpin in the workflow. [And in a follow-up post](http://daringfireball.net/linked/2012/12/17/apple-dropbox): >Jobs may well have been right…

    [John Gruber is on a bit of an “Dropbox is an essential feature” kick](http://daringfireball.net/linked/2012/12/17/dropbox-linchpin):

    >The scary part though, is that one recurrent theme I see in nearly every single “how I write on the iPad” story is Dropbox. It’s the linchpin in the workflow.

    [And in a follow-up post](http://daringfireball.net/linked/2012/12/17/apple-dropbox):

    >Jobs may well have been right that Dropbox is a feature, not a product, but it’s a hell of a good feature, and one that iCloud does not provide.

    As you can probably guess, I *slightly* disagree with this mindset. I think that a year ago Gruber would have been dead on, but I think iCloud is actually changing the importance of Dropbox for many users.

    Right now it’s hard to write on an iPad and not use Dropbox, but it’s been getting easier every day. I actually don’t store a single draft or even archive in Dropbox any longer. Everything is in the iA Writer iCloud storage — where the hell that lives I have no clue, but it also doesn’t matter either.

    Dropbox is a power user tool/service/feature — a damned good one — just not something the average user is going to leverage in the way that others do. iCloud is a consumer level feature. It’s good enough for power users if they are willing to relinquish control and trust Apple, but mostly it’s a drop-dead simple solution for *everyone*.

    It may be simple to show someone how to use Dropbox, but it’s even *easier* to show someone how to use iCloud. That’s the killer feature of iCloud: integration.

    (The argument in my mind is that Dropbox requires you save to a folder, and recall from a folder. Whether all files just live in the master Dropbox folder, or subfolders, is irrelevant — the user still has to think about a non-default folder. Doubly hard on iOS when the user must pick *which* of their Dropbox folders to use with the app. Compare that to iCloud where you can just tell someone: save it to iCloud. Both iOS apps and Mac OS X just show iCloud as iCloud [and it is quite cumbersome to actually create folders within iCloud].)

    When it comes down to it, iCloud and Dropbox perform the same actions, just interfacing with the user in a very different way. iCloud hides the file system and ties documents to applications, whereas Dropbox is *just* a syncing file system not tied to any app. The difference is subtle, but important.

    In that light I truly believe that Dropbox is the past and not the future of cloud based file storage. Managing files is just not something that a user should need to do any longer. ((I suspect too that iCloud is more of the model Microsoft *will* take with SkyDrive, with the added feature being that it will work like Dropbox on non-Windows systems.))

    With that said, iCloud scales very poorly. This is the core problem with iCloud right now — just try and find one Writer file amongst hundreds, or thousands even — you’ll likely end with your heading banging on the desk.

    Here’s the thing though: iCloud’s problem is a UX/UI issue (i.e., easily fixed). Dropbox could easily shift into iCloud, but that’s not the service that they sell and they won’t get that kind of OS level integration from Apple or Microsoft — both have competing services — and therefore a technically easy shift becomes nearly impossible because of the competitive landscape.

    It should be interesting to see how this unfolds in the next few years.

    **Updates (December 18, 2012)**: [Chris Gonzales adds his thoughts on this matter and makes a fantastic point](http://unretrofied.com/blog/2012/12/17/on-dropbox-and-icloud):

    >iA Writer, an example used by Ben as a fully self-contained solution, could go out of business someday. What happens to that data? Does Apple allow you to export it for use in other apps?

    I do wonder what, if anything, will happen to my data if one of these apps does go under.

  • Amazon Item of the Week: Fellowes Powershred 79Ci

    A while back I bought a shredder — like 4 years ago — to start shredding anything that has my name on it. ((This level of paranoia should surprise no reader.)) For the first few times I used that shredder everything was great. Then it jammed one day and I spent two hours picking everything…

    A while back I bought a shredder — like 4 years ago — to start shredding anything that has my name on it. ((This level of paranoia should surprise no reader.)) For the first few times I used that shredder everything was great. Then it jammed one day and I spent two hours picking everything out of it. From that point forward that shredder was the worst thing I had in my home office — the amount of hatred I had for that shredder rivals a `PC Load Letter` error.

    So I asked for recommendations for something new, and no one had any for a shredder. I purchased a new one for home and it’s meh — it still works — it’s just not very good.

    Then I needed a shredder for my office, to shred important things, I think.

    What I purchased is a Fellowes 79Ci — which believe it or not is a simple name when it comes to shredders — and I have now run about 1,000 pages through it. I can confidently say that this is a *good* shredder.

    – It’s quiet.
    – It has yet to jam.
    – Has a large capacity.
    – Auto-reverses before it jams.

    Best of all it ships via Prime and [is only `$178` and change](http://www.amazon.com/exec/obidos/ASIN/B000WB397I/ref=nosim&tag=brooksreview-20) — recommended.

  • ‘Answers About Android’

    [A very interesting interview with Daniel Danker, “the BBC’s head of iPlayer, apps and all that stuff,” questioning why their Android client lags behind the iOS client](http://www.bbc.co.uk/news/technology-20754182): >It will never be as easy to develop for Android as Apple because of the variety of devices, but we’re not upset about that – it’s where the…

    [A very interesting interview with Daniel Danker, “the BBC’s head of iPlayer, apps and all that stuff,” questioning why their Android client lags behind the iOS client](http://www.bbc.co.uk/news/technology-20754182):

    >It will never be as easy to develop for Android as Apple because of the variety of devices, but we’re not upset about that – it’s where the audience is. Apple may punch above its weight in users accessing video and so on, but much of the Android audience are just the kind of people we want to reach, people who’ve never used their phones before in this way.

    The last phrase is fascinating: “people who’ve never used their phones before in this way.”

    You can read this two ways: new smartphone users are coming to Android first, and thus they aren’t used to using their phones to stream video; OR Android users simply aren’t used to streaming video. I think the broad evidence supports the latter, which is also my interpretation, given how much *more* data the smaller iOS user base uses than the Android user base.

    There’s a ton of other fascinating problems the BBC has run into:

    – The BBC spends more time and energy on Android, yet the iOS app is leaps and bounds better right now.
    – The top request is from people using a Samsung Galaxy S2 — which Danker notes can’t handle “advanced video”.
    – This is a great comparison between iOS and Android development: “Background audio, for example. When you leave the app you want the Today programme to keep on running. That worked out of the box on Apple, but not on Android, and we’re just getting there now.”

    Reading through this interview it doesn’t read like a slam on Android, but a post highlighting some of the very real issues that Apple bloggers have been noting about Android for a while now, mainly: fragmentation, and the vast array of devices make it hard to develop for *every* Android device.

  • ‘Recognizing We Have a Problem’

    [Jonathan Poritsky on the massacre in Conneticut](http://www.candlerblog.com/2012/12/14/we-have-a-problem/): >The most important thing for us to do today, as a nation, is to recognize that we have a problem, that there have been a string of senseless murders that have made 2012 a depressingly bloody year. And recognizing that we can and must do something to prevent…

    [Jonathan Poritsky on the massacre in Conneticut](http://www.candlerblog.com/2012/12/14/we-have-a-problem/):

    >The most important thing for us to do today, as a nation, is to recognize that we have a problem, that there have been a string of senseless murders that have made 2012 a depressingly bloody year. And recognizing that we can and must do something to prevent them.

    >That’s not being political. That’s being an adult.

    Agreed. See also Jason Kottke’s great coverage:

    – [Roger Ebert on the media’s coverage of school shootings](http://kottke.org/12/12/roger-ebert-on-the-medias-coverage-of-school-shootings)
    – [Kids and guns in the USA](http://kottke.org/12/12/kids-and-guns-in-the-usa)
    – [How to talk to kids about school massacres](http://kottke.org/12/12/how-to-talk-to-kids-about-school-massacres)
    – [The NRA is winning the war on guns](http://kottke.org/12/12/the-nra-is-winning-the-war-on-guns)
    – [Facts about guns and mass shootings in the US](http://kottke.org/12/12/facts-about-guns-and-mass-shootings-in-the-us)
    – [It’s a Smith and Wesson Christmas](http://kottke.org/12/12/its-a-smith-and-wesson-christmas)
    – [How do we prevent school massacres?](http://kottke.org/12/12/how-do-we-prevent-school-massacres)
    – [The United States of Guns](http://kottke.org/12/12/the-united-states-of-guns)
    – [The right day to talk about guns](http://kottke.org/12/12/the-right-day-to-talk-about-guns)
    – [Mr. Rogers on helping kids deal with tragic news events](http://kottke.org/12/12/mr-rogers-on-helping-kids-deal-with-tragic-news-events)
    – [Japan is a land without guns (and shooting deaths)](http://kottke.org/12/12/japan-is-a-land-without-guns-and-shooting-deaths)
    – [Six facts about guns and gun control](http://kottke.org/12/12/six-facts-about-guns-and-gun-control)
    – [Studies: more guns, more homicide](http://kottke.org/12/12/studies-more-guns-more-homcide)

    And that’s just what Kottke has published as of this writing.

    What’s clear is that, as a country, we have a problem. Whether you believe the problem is gun control, or mental healthcare is irrelevant to the problem at hand.

    The simple fact is that today, we as a nation, failed to protect our children — that’s on all of us.

  • ‘The Web We Lost’

    I just [posted a quote](https://brooksreview.net/2012/12/qotd-dash/) [by Anil Dash from his fantastic post about the way things were on the web](http://dashes.com/anil/2012/12/the-web-we-lost.html), but I love [this bit from Jason Kottke commenting on Dash’s post](http://kottke.org/12/12/the-web-we-lost): >The thing that really irritates me and deeply disappoints me about Twitter specifically is that the people who started that company and those…

    I just [posted a quote](https://brooksreview.net/2012/12/qotd-dash/) [by Anil Dash from his fantastic post about the way things were on the web](http://dashes.com/anil/2012/12/the-web-we-lost.html), but I love [this bit from Jason Kottke commenting on Dash’s post](http://kottke.org/12/12/the-web-we-lost):

    >The thing that really irritates me and deeply disappoints me about Twitter specifically is that the people who started that company and those who now run it know this. They know exactly what Anil is talking about. They railed against big companies trying to control the web back in the day. And they don’t care anymore? Are they just out for themselves and the money?

    I have used the piss out of the web since the day I got an AOL account, but I was never deeply *involved* in the web when I started. However I would guess that VC funding of small startups that become massive investments was much more rare back then. There were certainly big things going on, but not as many small things trying to be big as there are today.

    If you remember that, you can understand where and why the web is the way it is today.

    Let’s forget about Facebook and Twitter for a moment and pick on [Marco Arment](http://www.marco.org) instead. Imagine if [Instapaper](http://www.instapaper.com) had launched with VC backing? Well, actually, just look at [Pocket](http://getpocket.com).

    Pocket is the free equivalent to Instapaper and is even quite nice, but how does Pocket survive long term — where are they going to make money? Ads? Charge for an app when the user base is already huge? I’m not sure, but whatever they try isn’t likely to succeed because turning a free product into a paid one is very hard and putting ads on a service known for stripping out ads isn’t likely to work.

    Now let’s look at Arment’s [The Magazine](http://the-magazine.org) — imagine if he had taken VC backing to launch that. We’d have a magazine with similar content and design (because everything starts out great), but the magazine would be free, not a paid subscription. Why charge for something at the risk of not getting maximum users, the VC’s would argue.

    I’ll tell you why: it’s easier to lower the price later, than it is to raise the price.

    And that, my friends, is the problem that faces the majority of the free services you use now: they sold out a stable business in their chase for maximum users.

    Users, remember, aren’t worth anything if either they aren’t paying you, or advertisers aren’t paying you to show crap to them.

  • Quote of the Day: Anil Dash

    “We get bullshit turf battles like Tumblr not being able to find your Twitter friends or Facebook not letting Instagram photos show up on Twitter because of giant companies pursuing their agendas instead of collaborating in a way that would serve users.” — Anil Dash

    “We get bullshit turf battles like Tumblr not being able to find your Twitter friends or Facebook not letting Instagram photos show up on Twitter because of giant companies pursuing their agendas instead of collaborating in a way that would serve users.”
  • A TSA Christmas Special

    [Dionne Anglin reporting for a FOX affiliate in Dallas, TX on a seventh grade girl with brittle bone disease who was detained by the TSA](http://www.myfoxdfw.com/story/20341065/tsa-claims-sick-girl-tests-positive-for-bomb-residue): >”I said, ‘What do you mean? What did you test her for?’ ‘Oh she tested positive for explosive residue.’ Okay… at that point you would think they would test her…

    [Dionne Anglin reporting for a FOX affiliate in Dallas, TX on a seventh grade girl with brittle bone disease who was detained by the TSA](http://www.myfoxdfw.com/story/20341065/tsa-claims-sick-girl-tests-positive-for-bomb-residue):

    >”I said, ‘What do you mean? What did you test her for?’ ‘Oh she tested positive for explosive residue.’ Okay… at that point you would think they would test her wheelchair, but they did nothing. Everything just seemed to spiral out,” Daniels said.

    That’s just special isn’t it? TSA, though, loves us:

    >TSA’s mission is to safely, efficiently and respectfully screen nearly two million passengers each day at airports nationwide. We are sensitive to the concerns of passengers who were not satisfied with their screening experience and we invite those individuals to provide feedback to TSA through a variety of channels.

    Bullshit. Every word of that statement is bullshit. And if that statement is truly the TSA’s mission, then they have flat out failed. Let’s look at the claims:

    – Safely screen: Except the health risks of the porno-scanners has yet to be certified by medical professionals because the TSA is refusing to allow that testing to happen. So, no, TSA your screening isn’t safe until you prove it is.
    – Efficiently: Yeah fucking right.
    – Respectfully: If being respectful now means groping children and detaining ill children then, yeah, way to go.
    – Sensitive to concerns: They are, they prove that by issuing generic press releases when they fuck up, without ever apologizing — and further doing their “job” as robotically and illogically as possible.
    – We invite complaints: “We will ignore complaints, we are never wrong — we are the Borg.”

    Merry Christmas TSA, I hope you all get shit-canned in January.

    **Updated (December 17, 2012):** [The TSA has issued an “apology” for this incident](http://dfw.cbslocal.com/2012/12/17/tsa-apologizes-to-11-year-old-girl-detained-at-airport/):

    >We regret that the experience of this young lady was not a positive one as we always strive to screen passengers with dignity and respect while ensuring the safety of all travelers. Everything TSA does is designed to protect against another terrorist attack. In all likelihood, this traveler would have presented no risk, yet we could take no chances. She alarmed for explosive residue and TSA took the necessary steps to resolve the alarm.

    You may be prone to thinking: CHRISTMAS MIRACLE! You, sir, would be wrong. This is what [we call a non-apology apology](https://en.wikipedia.org/wiki/Non-apology_apology).

    Allow me to translate:

    > *We feel bad that this young lady had a bad experience because we certainly try hard. In fact, everything we do is to stop terrorism — including detaining a very ill young lady. We just can’t take a fucking chance when it comes to terrorism — common sense be damned. Listen, the alarm went off, and when it goes off the book says we detain — pretty simple. No, you can’t see our “book” because you may be a terrorist.*

    Note that no where in the actual TSA statement, or my translation, is the word: “sorry” present. The TSA could have gained much respect had they issued the following, very logical, statement:

    >We are very sorry to have learned about the troubling experience that Shelbi Walser had trying to pass through a screening check point at DFW Airport. While our agents were following TSA policy in response to a, likely, false alarm — we believe that we could have handled the situation better. We are reviewing our policies at this time.

    The difference is saying sorry, owning the mistake, personalizing the situation so that we know that a robot didn’t write this, and explaining why this happened. This isn’t hard people.

  • The B&B Podcast #88: Legacy Twitter Relationships

    >For the final show of 2012, Shawn and Ben record a show in their old style of casual conversation. Topics include teething, Amazon Prime, OmniFocus, scaling back on Twitter followers, Time Magazine’s top 10 gadgets of the year, and more. I had fun this week, a bit longer to make up for no more shows…

    >For the final show of 2012, Shawn and Ben record a show in their old style of casual conversation. Topics include teething, Amazon Prime, OmniFocus, scaling back on Twitter followers, Time Magazine’s top 10 gadgets of the year, and more.

    I had fun this week, a bit longer to make up for no more shows this year. We will be back in January and if you want to sponsor a 2013 show — get in touch now.

  • ‘I’m Sticking With Apple Maps’

    [Jim Dalrymple tried out Google Maps and is deciding to stick with Apple Maps](http://www.loopinsight.com/2012/12/13/im-sticking-with-apple-maps/): >On the way, I ignored some directions to see how it would handle being re-routed. >It did okay, but there was a long lag as it figured out where to take me next and instead of finding the best route from…

    [Jim Dalrymple tried out Google Maps and is deciding to stick with Apple Maps](http://www.loopinsight.com/2012/12/13/im-sticking-with-apple-maps/):

    >On the way, I ignored some directions to see how it would handle being re-routed.

    >It did okay, but there was a long lag as it figured out where to take me next and instead of finding the best route from where I was, it kept trying to take me back to the original route.

    That’s the best part about Apple Maps, in my use — both in the U.S. and Canada — Apple Maps almost instantly rerouted me, whereas most turn-by-turn mapping systems have a notable lag that can be the difference between a two minute or fifteen minute mistake.

    Apple maps.
    Google Maps. Note the curious lack of the lake that Apple shows.

    I’m also (unsurprisingly) sticking with Apple Maps, but for different reasons:

    1. The Google icon is hideous. It’d be great if it weren’t for the huge cutoff `G` and you know that cartoonish looking maps background.
    2. The maps look like cartoons. Look at Apple Maps and then Google, the difference to me is striking. Apple maps look like professional maps, whereas Google’s look like un-styled computer generations. I-5 in Washington is an eight lane freeway, which Google shows as one yellow stripe and Apple shows as two roads split directionally.
    3. The Google UI is not an iOS UI — that’s crappy because this is an app to be used on iOS, Google should have stuck with iOS standards.

    Having street view back is nice, I guess, but I never really missed it. Instead this is what matters to me: how the app looks. As you can see from the screenshots at the side, the Apple Maps just look better. That matters to me, moreover the non-standard iOS UI isn’t something I want to deal with when I use an app that I will likely be using when I need to get things done quickly (at a stop light perhaps).

  • Trade Unions of America

    Growing up I had a lot of the thoughts that young budding entrepreneurial types have: – Why isn’t everything just free? Oh, communism doesn’t work? Ok. – Why is “made in China” bad? Oh, now it isn’t? – Why do we have unions? …Well? Unions did an amazing thing for workers across the world —…

    Growing up I had a lot of the thoughts that young budding entrepreneurial types have:

    – Why isn’t everything just free? Oh, communism doesn’t work? Ok.
    – Why is “made in China” bad? Oh, now it isn’t?
    – Why do we have unions? …Well?

    Unions did an amazing thing for workers across the world — they made common courtesy a standard in factories and business around the world.

    Unions have done a lot of fucking good.

    But the unions that exist in the United States today, aren’t doing much fucking good.

    Hostess went out of business *because* of unions playing chicken (and losing). The United States Postal Service is hamstrung by union contracts of old that they were forced into for fear of the mail just, well, stopping.

    Here’s a (generalized) primer on what unions do:

    – Protect worker rights from backlash, retaliation, poor working conditions, low wages, and so on.
    – Charge workers a fee for this service. Of course this sometimes benefits the worker, but not when the union causes them to be on mandatory strike and the backup funds run out, or when the union forces the company to just close down. Doubly sucks when you aren’t a member of the union, but are still forced to pay.

    In a nut shell, that’s what unions do. They practice democracy (forced democracy?) in business by getting all the workers of one type together and saying: not a single one of us will work for you unless XY & Z are met.

    I am of a couple opinions on unions:

    1. They are a relic of a system that no longer needs them. The Government is now successfully regulating worker safety and protections.
    2. Unions are making Americans uncompetitive in the global economy by back loading contracts with pensions that aren’t sustainable or viable. It’s not the up front labor costs that are killing companies — it’s the retirement that is.

    [So when I read this report from Monica Davey, my heart was warmed a bit](http://www.nytimes.com/2012/12/12/us/protesters-rally-over-michigan-union-limits-plan.html?pagewanted=2&_r=1&adxnnl=1&adxnnlx=1355328392-oh2WfpTn0oNsppwTuP6ziA&pagewanted=all&):

    >The legislation here, which will go into effect next year, bans any requirement that most public and private sector employees at unionized workplaces be made to pay dues or other fees to unions. In the past, those who opted not to be union members were often required to pay fees to unions that bargained contracts for all employees at their workplace.

    How this isn’t standard is beyond my comprehension of stupidity.

    I’m not saying we abolish unions, but I think as a country we need to give thought to what a union, today, really means for workers. Unions as they currently exist are a relic and are hurting the U.S. economy — that doesn’t mean we do away with unions, but revamping them is needed.

  • Making Money on the Web: Ads versus Paywall

    As most readers know, I [made the switch from an advertising supported site in July 2012 to a paywalled](https://brooksreview.net/2012/07/new-tbr/) site. I have plenty of reasons for the switch, but more interesting to most of you is: “how’s it going?” Well. Kinda. I’ve thought quite a bit on how to approach this and I think all…

    As most readers know, I [made the switch from an advertising supported site in July 2012 to a paywalled](https://brooksreview.net/2012/07/new-tbr/) site. I have plenty of reasons for the switch, but more interesting to most of you is: “how’s it going?”

    Well. Kinda.

    I’ve thought quite a bit on how to approach this and I think all of you (members or not) deserve the entire set of facts in order to actually understand what “how’s it going” means. So here goes.

    ## Ads

    Before the paywall, there were ads, and I had four revenue streams for the site:

    – Fusion ad
    – RSS sponsors
    – Donations
    – Amazon Affiliate links

    Initially, when the site was young, Fusion paid me $450 a month to run ads on the site. I don’t know if that was a good deal, or a shit deal — I still don’t because bloggers hold this data near and dear, I’m tired of that bullshit — so there you go, that’s what I was paid at the start.

    Near the end, when the site was getting roughly 50,000 unique visits a month, I had upped the Fusion payments to $600 a month. And honestly I still have no clue if that was a fair rate or not — I always felt $1000 a month was the true value of an ad slot on this site. If I were to sell the ad myself I’d charge $1,500 a month to one advertiser and I bet I would be booked solid.

    With the RSS sponsors things were trickier. I can say filling those slots myself sucked and was disheartening all the time. The Syndicate helped a lot, but the money wasn’t as good.

    Near the end I was charging almost $500 per week for the 8,200 RSS subscribers I had. I think the true value and sustainable rate for this size was closer to $450 a week. If I were to start back up again today I would charge $500 a week and risk not filling every week.

    In total I only ever received $200 in donations. (Thank you to those that donated.)

    Amazon affiliates are actually a good deal, netting me between $150-600 a month. That’s why I kept those around, because they are mostly transparent for readers and items I would still recommend even if I didn’t get a kickback. Either way, it is silly not to do Amazon affiliate links — that’s coming from someone who hates ads.

    That’s where I was with ads. I made on average $2,100 a month. My stats were 50,000 uniques and 150,000 page views a month with 8,200 subscribers. Maybe that’s good, maybe it’s bad, I have no clue because no one ever shares this info.

    Now you have one data point to go off. So before you look to blogging as a career, take a look at those numbers again because they are gross and not the net profit.

    ## The Paywall

    So how many members do I have? Roughly 255 right now. Again, I don’t know if that is good or horrible. It amounts to a little less than $1,000 a month after fees and such. So less than half of what I was making before.

    What I’ve learned is that the member base is very stable. That I barely gain new members each month, and likely if I want to up the membership I will need to talk about the membership more.

    That, in a nutshell, is where things stand right now. The membership is great because it’s no extra work, but it is growing really slowly — yet very stable. I’d recommend it to anyone out there, but temper your expectations. ((A better idea is to submit an article to The Magazine as the payments are top notch and any one with a good article can get paid a great rate.)) I had hoped to have closer to 500 members by now — oops.

    ## Now

    A lot of people want to know where this leads now. Which is a clever way (or not so clever actually) of asking: will you keep the paywall?

    Yes.

    Since putting up the paywall I’ve been able to stop caring about stats and money. All I focus on is writing and that’s way better.

    Yes there is a little bit of support, but far less than the work it took to fill RSS slots, or mentally think about keeping up page views to try and get better ad rates.

    ## Full Time

    Since I am answering questions that I am often asked, the question of whether I am going full time or not should be addressed. It’s one of the top five questions I get asked.

    The short answer to whether I am going full time: nope.

    The longer answer is that I would like to eventually, but the site revenue just wouldn’t come close to supporting me. If and when the site can support me full time, that’s great, if it never does I am fine with that too.

  • ‘Pageview Journalism’

    [Tom Foremski writing for ZDNet about ‘pageview journalism’](http://www.zdnet.com/the-changing-role-of-pr-in-the-era-of-pageview-journalism-7000008473/): >The result is what we have today: a bland me-too media landscape which publishes huge numbers of the same stories. We’ve all seen that now haven’t we. Hell, you’ve seen it here too. A new hot iOS app comes out and there are fifty sites publishing a…

    [Tom Foremski writing for ZDNet about ‘pageview journalism’](http://www.zdnet.com/the-changing-role-of-pr-in-the-era-of-pageview-journalism-7000008473/):

    >The result is what we have today: a bland me-too media landscape which publishes huge numbers of the same stories.

    We’ve all seen that now haven’t we. Hell, you’ve seen it here too. A new hot iOS app comes out and there are fifty sites publishing a review of the app, because “I was given early access to X.” Yay, me!

    Again, I’ve done it here. It’s hard not to, because the reality is that you get contacted by a lot of people and offered a lot of free shit if you have even a modicum of popularity on your website.

    Worse still is that if this is a physical good, once these companies have your mailing address they will *keep* sending you shit hoping that you write about it — happens to me. Even worse still is that most writers won’t tell you that. Want to know what’s even worse? These companies typically say that these items are “review items” suggesting that you write about them in exchange for being sent them, but also suggesting you don’t get to keep the item — yet most bloggers simply won’t return the item until someone asks for it back (hint: companies never ask for these things back).

    Again, I’ve been caught in this. With the Tom Bihn Smart Alec I accepted the updated model with an agreement that I would write about it ((To be clear, Tom Bihn asked if I was interested in checking out a new backpack and in no way do I feel that they deal in a shady way. Every interaction with them has been the best of any company I have worked with. I use them as an example because I really have nothing bad to say about them.)) , and the backpack would be a review item. However, after I reviewed it I emailed my contact and *purchased* the backpack from Tom Bihn because I liked it so much. ([Here’s the proof](http://cl.ly/image/3m24393b043g), they did refund me the shipping since I already had the backpack — hindsight I should have paid for that too.)

    I personally go out of my way now to get these items back, make it clear when I receive a free item, and so on and so forth.

    Most writers don’t.

    That’s why you end up with a circle-jerk of reviews all around the same item, all at the same time. It’s starting to really piss me off. Instead of participating I am trying to go out of my way to *buy* things and review those that people aren’t talking about — that, I think, is far more interesting for readers.

    So next time people start writing about the same thing at the same time — well now you know why.

    **Afterthought Update:** In thinking about this a bit more, this could be construed as a damnation of all other bloggers. Please don’t read it that way, this is a generalization of the standard “blog process” — there are many good bloggers that do it the right way. There are many times I fuck up despite concerted efforts not to. I do feel that if we don’t call people out on this, then we won’t really know where the motivations lie and that is what ultimately bugs me.

  • Quote of the Day: The Oatmeal

    “When I ‘declined’ an interview, what actually happened was you emailed my MOTHER and she had no idea what Buzzfeed was, so she said no.” — The Oatmeal

    “When I ‘declined’ an interview, what actually happened was you emailed my MOTHER and she had no idea what Buzzfeed was, so she said no.”
  • The Most Interesting Section of the Fortune Interview of Larry Page

    [Miguel Helft, in an interview with Google’s CEO Larry Page, has one of the most humorous back and forths I have read in a while](http://tech.fortune.cnn.com/2012/12/11/larry-page/): >**So in light of that, Apple’s still a partner. It’s a competitor. You and Steve Jobs were friendly.** At times. **At times. You said that whole thing about Android and…

    [Miguel Helft, in an interview with Google’s CEO Larry Page, has one of the most humorous back and forths I have read in a while](http://tech.fortune.cnn.com/2012/12/11/larry-page/):

    >**So in light of that, Apple’s still a partner. It’s a competitor. You and Steve Jobs were friendly.**
    At times.
    **At times. You said that whole thing about Android and them being angry about it, that it was for show.**
    I didn’t say that entirely. I said partly.
    **[Apple did it] partly for show, to get the troops to rally**
    By the way, that’s something I try not to do. I don’t like to rally my company in that way because I think that if you’re looking at somebody else, you’re looking at what they do now, and that’s not how again you stay two or three steps ahead.
    **So Apple obviously is a huge distribution partner for some of your services. How is the relationship?**
    What I was trying to say was I think it would be nice if everybody would get along better and the users didn’t suffer as a result of other people’s activities. I try to model that. We try pretty hard to make our products be available as widely as we can. That’s our philosophy. I think sometimes we’re allowed to do that. Sometimes we’re not.

    There’s a couple really fantastic things being brought to light here that I want to point out:

    1. Page [wisely] won’t directly answer the questions about Google’s relationship with Apple. Yet it is clear from his answers that the relationship is strained and he sounds frustrated by that. “I said partly.” Is the phrase I would point to to back this up — what a passive aggressive answer by Page. This is the one thing that drives me crazy about most CEOs: they refuse to talk straight. Page doesn’t have to answer, but if you’re not going to answer, why not just say that instead of dancing around words with bullshit phrases.
    2. I love this statement by Page: “We try pretty hard to make our products be available as widely as we can.” I love that statement because it is a direct contradiction of reports that Google demanded a large share in order to get Turn by Turn navigation in the iOS maps application. Yes, Google should make money, but Page waxes on in this entire interview about “greater good” bullshit, sharing, and when it comes down to it money still matters.

    Want proof that money matters a lot to Google? Here, from Page:

    >I think there’s no company you would choose that would be better positioned to transition and innovate in mobile advertising and monetization. We’ve got all the pieces we need to do that going forward.

    I’d agree, and in that light this statement from Page should scare the crap out of users of Google:

    >The fact that a phone has a location is really helpful for monetization.

    I bet.

  • More on Retina Displays and How Disruptive They Are

    [Kyle Baxter takes exception to my stance that retina displays are *disruptive*, stating in a response on his site](http://tightwind.net/2012/12/brooks-retina/): >I would prefer a retina iPad Mini obviously, but between a retina display and a small, lightweight form, I choose the smaller, lighter form. It contributes more to the device’s usability than does a brilliantly clear…

    [Kyle Baxter takes exception to my stance that retina displays are *disruptive*, stating in a response on his site](http://tightwind.net/2012/12/brooks-retina/):

    >I would prefer a retina iPad Mini obviously, but between a retina display and a small, lightweight form, I choose the smaller, lighter form. It contributes more to the device’s usability than does a brilliantly clear and beautiful screen.

    This is missing the point.

    [Shawn’s statement](http://shawnblanc.net/2012/11/levine-ipad-mini/), [which I represent as I quoted it last](https://brooksreview.net/2012/12/haters-gonna-hate/), was:

    >As awesome as Retina displays are, they don’t fundamentally change the usability or use-case scenarios of the iPad.

    The argument isn’t: which is more useful iPad with retina display, or iPad mini. The argument is that retina displays, by themselves, are not a disruptive technology — a notion which I firmly call bullshit on.

    [The original post from Dana Levine which started it all culminates as follows](http://thetechblock.com/why-everyone-loves-ipad-mini/):

    >There isn’t actually any new use case that a retina display enables, other than being prettier.

    Levine, to be fair to Blanc and Baxter, has his entire article wrapped in the context of the iPad mini. The statement from Levine that I am arguing though, is the one quoted above.

    I have no doubt that the iPad Mini is fantastic to read and hold — no doubt that in many ways it is better — but I very much doubt that retina displays are **not** a disruptive technology. It is my opinion that such a thought is short-sighted.

    The argument is not that smaller is greater than sharper — the argument is that retina displays on their own *are* a disruptive technology. [I think retina displays are disruptive](https://brooksreview.net/2012/12/haters-gonna-hate/), Levine (for one) thinks that they are *not* disruptive.

  • Keyboard Maestro Macro: Append to Quote File

    *(This post is a part of a series on Keyboard Maestro, [see more here](https://brooksreview.net/tag/KM-SERIES/).)* One of the things that I have always loved doing is saving quotes. The problem for me has aways been where to save those quotes. As it turns out, I don’t often go back and read the quotes — they are…

    *(This post is a part of a series on Keyboard Maestro, [see more here](https://brooksreview.net/tag/KM-SERIES/).)*

    One of the things that I have always loved doing is saving quotes. The problem for me has aways been where to save those quotes. As it turns out, I don’t often go back and read the quotes — they are more like things that I use as future references. I have some quotes in dedicated apps — never to be seen again — others in Yojimbo and Pinboard and none of these solutions work well for me.

    All I want is a bunch of quotes strung together, so I decided to craft a way to save quotes with Keyboard Maestro and a hot key trigger.

    Doing this is actually pretty simple: all the quotes end up in the same text file and the end result looks pretty decent for viewing.

    The finished product.

    Here’s what my macro grabs:

    – The quoted text.
    – The current date.
    – The URL of the quoted text.

    All of that info is dumped into one file as an append action. The process is actually very simple.

    ## The Macro

    The full macro.

    As you can see this macro is exceedingly simple, but it assumes you have already selected the text you want to quote.

    1. The first thing the macro does is copy the selected text using `CMD+C`.
    2. Next the macro saves that copied text to a named clipboard called `Quoted Text`. (Hint: to create named clipboards just select the `Save Clipboard to Named Clipboard` action and in the chooser for the named clipboard, select `New`. You can also edit these in the preferences for Keyboard Maestro.)
    3. I then simulate the keystroke `CMD+L`, which highlights the current URL in Safari and Chrome.
    4. Again, just copying that URL and setting it to another named clipboard — this time called `URL`.
    5. The last part is to append this text to our file. So I have set the following to append to the file:

    {OPT+Return}
    ---
    {OPT+Return}
    "%NamedClipboard%Quoted Text%" | saved %ShortDate% %ShortTime%
    {OPT+Return}(%NamedClipboard%URL%)

    I couldn’t get the command `%Return%` play nice in TextMate 2, so I added carriage returns by using `OPT+RETURN` when entering the text.

    That’s it, now every time you invoke the command your text, URL, and dated added is appended to one text file. I personally find this much more useable than a dedicated app because I store it in Dropbox and can get to it from anywhere.

  • Skydrive and Verbs

    [Quentin Hardy writing of his experience with Windows 8 on the Lenovo IdeaPad Yoga](http://bits.blogs.nytimes.com/2012/12/10/windows-8s-clarity-problem/): > That evening I was at dinner with Satya Nadella, the head of Microsoft’s server and tools business. “You should have just used our online service through Skydrive,” he said, referring to Microsoft’s online storage service. > I pointed out that…

    [Quentin Hardy writing of his experience with Windows 8 on the Lenovo IdeaPad Yoga](http://bits.blogs.nytimes.com/2012/12/10/windows-8s-clarity-problem/):

    > That evening I was at dinner with Satya Nadella, the head of Microsoft’s server and tools business. “You should have just used our online service through Skydrive,” he said, referring to Microsoft’s online storage service.

    > I pointed out that this was not intuitively clear from the Windows 8 look: Instead of saying “write” or “store,” the icon says “Skydrive.” Instead of offering activities, Microsoft is assuming that buyers are up on all of its products, and clear on how to begin using them.

    Hardy makes a fantastic point. Whenever I set up an iPad or iPhone for a new user, they figure out where email, phone, contacts, calendars and so forth are, but the web? That one confuses most people, because “Safari” isn’t something they are used to calling the Internet.

    I very much like the idea of giving users a better understanding of what things do by using verbs instead of brand names — I think it is a natural extension of this post-pc hoopla people are caught up in.

    One last thing to note: I setup a Skydrive account a couple of months ago and while I barely use it, I have to say it is a really solid service. I personally wish more iOS developers integrated it into apps so that Dropbox wasn’t the defacto method of getting at synchronized files.

    I’m not saying Skydrive is or isn’t better than Dropbox, I haven’t used it long enough to say, but in my testing Skydrive has been surprisingly very good.

  • Quote of the Day: MG Siegler

    “Again, there will be winners in this space. And the only thing I’m certain of is that those winners won’t look or act anything like The Daily.” — MG Siegler

    “Again, there will be winners in this space. And the only thing I’m certain of is that those winners won’t look or act anything like The Daily.”
  • ‘Why I’m writing on the iPad’

    [Jason Snell writing about, well, writing (on his iPad)](http://www.macworld.com/article/2018600/why-im-writing-on-the-ipad.html): >Using the iPad slowed me down and got me to think about what I was writing in a way that using my trusty MacBook Air never would. That perfectly encapsulates a feeling that I have been getting from my iPad too. I use iA Writer on…

    [Jason Snell writing about, well, writing (on his iPad)](http://www.macworld.com/article/2018600/why-im-writing-on-the-ipad.html):

    >Using the iPad slowed me down and got me to think about what I was writing in a way that using my trusty MacBook Air never would.

    That perfectly encapsulates a feeling that I have been getting from my iPad too. I use iA Writer on both my Mac and iPad. Both are full screen — both then show the same amount of distractions (none). Yet I much prefer working on the iPad with the on screen keyboard.

    I never knew why until Snell wrote his article today.

    While the iPad is slower, and can be frustrating to edit with, I find that my words are more considered on the iPad. Yes, it’s all psychological, but that doesn’t make such a sentiment any less true.

    I’m with Snell on this one: I think that I *need* to write on my iPad when I want to take a more considered approach to things.