John Brownlee:

According to Engadget, the next iPhone commercial will be directed by American Beauty director (and mawkish paper bag enthusiast) Sam Mendes will be helming the commercials for the next iPhone, which is being referred to as Mammoth / N90 internally… presumably to keep the actual name of the next iPhone (the only aspect of the device not yet revealed by leaks) underwraps until WWDC.

It would be naive to assume the only thing we don’t know about the next iPhone is the name, naive bordering on down right stupid.

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