Consumers have been reluctant to embrace paperless systems for three reasons, Shivers said. They are forced to log in to several systems and can’t keep track of different passwords; it’s too easy to miss a due date; and there is no effective way to manage the disparate documents. “Half of our target market pays their bills online,” Shivers said. “But only 20 percent receives them electronically.”
Color me skeptical that this company can take the market from 12% to 50%, but you got love their ambition.