Pitting the Web's Users Against Its Gatekeepers

I think perhaps the most interesting question we should be asking about this Net-Neutrality debate is nit whether we as consumers should stand for it but rather should big companies. Would you still be a Comcast or Vodaphone customer if Google and YouTube refused to pay them to be available for the users?

In other words would you pick your Internet provider based the provider or the websites that you can get with that provider? I tend to think we care far more about the content than we do about the ISPs.