Though he did not name the search engine, the implication was clear: the F.T.C. was worried that Google could show prejudice against competitors — exactly the complaint that has been levied by some comparison shopping sites, including Foundem.
But increasingly, above and mixed throughout those search listings, Google presents links to its own services, like maps, YouTube videos, local business results and product search listings. Executives argue that providing these easily accessible results clearly benefits users. Rivals claim that this is self-serving, and that Google promotes its content even though there may be better material elsewhere.
Google needs to make it’s algorithm neutral, which it used to be, or they are going to have problems. If not in the US then certainly in the EU.