There are also some open questions how Google’s will incorporate advertising into its TV platform. Google CEO Eric Schmidt dodged a question about new advertising formats through Google TV, simply stating that ads on Google TV devices will either be delivered through websites or traditional TV programming. Of course, there’s also a third option, which would be to deliver ads through Android apps optimized for Google TV, which could potentially compete with broadcast ads running on the same screen. Chandra clarified later that there is no immediate plans to roll out such formats when the devices launch this fall.
It will be very interesting to see how this Google TV adventure plays out, it is going to be a very tough market for Google to crack, very tough.