Aegir Hallmundur:

No, I think most on-screen magazines will be dominated by long articles of fairly plain text interrupted with advertising, just as print ones are now. I’d like to see some better means of delivering advertising on-screen than we have now though — I find flickering and flashing adverts unbearably distracting and can’t imagine paying for any magazine that uses them in its articles, so I’d hope for something more respectful and dignified.Whatever happens, and whatever conventions we end up with, I suspect that the reality will be at once quite wonderful if you stop to think about it, but disappointingly dull and prosaic on first impressions. I doubt we’ll have a wow moment from it, which is, I think, kind of the point.

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