Apple’s New iAds Platform Is a Power Struggle

Everybody is making this out to sound like Apple is shooting themselves in the foot and trying to control yet another industry. I however would like to offer this to you: Apple is trying to make mobile advertising not look like crap, and that takes time. More than time it takes changing the hearts and…

Everybody is making this out to sound like Apple is shooting themselves in the foot and trying to control yet another industry. I however would like to offer this to you: Apple is trying to make mobile advertising not look like crap, and that takes time. More than time it takes changing the hearts and minds of advertisers – advertisers always think they know best.

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