John Gruber:

More and more, I get the feeling that if there’s a rift between the old “Don’t be evil” Google and the new “Let’s do whatever we want” Google, that it’s a rift between Schmidt and Larry/Sergey — if not personally, then at least culturally within the company. On the one side, the Larry/Sergey Google that makes amazing cool things — the search engine, Gmail, Android. On the other, the Schmidt Google that, in its efforts to serve ads as efficiently as possible, no longer seems concerned with the traditional Western concept of personal privacy.

Great analysis.

Posted by Ben Brooks