Simplifying the experience

Minimal: Apple makes it easy for people like my mother to buy a computer without feeling stupid. They make it easy by having fewer products (quality vs quantity), having products names that are easily recognizable and easy to remember (do you know what the Dell Latitude E5400N is?) and finally they have a website that…

Minimal:

Apple makes it easy for people like my mother to buy a computer without feeling stupid. They make it easy by having fewer products (quality vs quantity), having products names that are easily recognizable and easy to remember (do you know what the Dell Latitude E5400N is?) and finally they have a website that makes it easy for your to understand the differences between the models and pick the one that is best for you.

Marketing departments take note.

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