Claire Cain Miller:

He and other Google executives were not shy about needling Facebook for making it difficult for Google to import social information. Upon signing up for Facebook, people can import their Google contacts, but it does not work the other way around,  Jonathan Rosenberg, senior vice president of product management, noted.
“The best thing that would happen is Facebook would open up its network and we’d use that information to improve our ads and our search,” Mr. Schmidt said. “Failing that, there are other ways in which we can get that information, which is what we’re working on.”

What ‘other ways’ do they have, what the hell.