The Apps Staging Ground

Mark Sigal: That is why it’s laughable that the latest meme du jour, “The Apps Lifestyle” — and believe me, it is a lifestyle — is ridiculously framed as a trend of the multi-vendor “cell phones” segment. Why? The clear-cut truth is that Apple’s iOS device platform is the staging ground of the Apps Lifestyle,…

Mark Sigal:

That is why it’s laughable that the latest meme du jour, “The Apps Lifestyle” — and believe me, it is a lifestyle — is ridiculously framed as a trend of the multi-vendor “cell phones” segment. Why? The clear-cut truth is that Apple’s iOS device platform is the staging ground of the Apps Lifestyle, something that ~90-percent of iOS device owners “get” to the point of it being intrinsic, assumed and embedded.

By contrast, maybe 15 percent of non-iOS device owners embrace The Apps Lifestyle, or even know what it means, and that’s probably being generous. Yet, this composite translates to 29 percent of all users (according to Pew Research Center).

John Gruber is right, this is a must read.

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