Thibaut Sailly on the new Windows Phone 7 Ad:
If I understood the product description well, the home screen of the Windows phone is going to be the dashboard of your digital life. Each part of it will reflect on the activity of your friends and other content your care most about. Wishfull thinking, but each part of it will be a reminder that you are missing something in your connected life. Each part of it will be an invitation to get sucked in. All the time. It’s a big push notifications agregrator right in your face as soon as you get your phone out of your pocket. Not really what’s advertised.
This is precisely the reason I turn off all ‘badges’ for app icons in iOS (the ones that I can atleast) those badges are just way too distracting.