Mark Sweney for on the Financial Times iPad app:

Ben Hughes, who is also the paper’s global commercial director, said more than 400,000 subscribers have signed up for the app. He added that it now accounts for 10% of the paper’s new digital subscriptions.

He also notes that print advertising only makes up 40% of the overall revenue now. The Financial Times app is good, but incredibly expensive to be a subscriber to. That said it appears to be working for them, though it will be interesting to see what the trend on this will be over the next year.