Mark Sweney for on the Financial Times iPad app:

Ben Hughes, who is also the paper’s global commercial director, said more than 400,000 subscribers have signed up for the app. He added that it now accounts for 10% of the paper’s new digital subscriptions.

He also notes that print advertising only makes up 40% of the overall revenue now. The Financial Times app is good, but incredibly expensive to be a subscriber to. That said it appears to be working for them, though it will be interesting to see what the trend on this will be over the next year.

Posted by Ben Brooks