The Value of ‘Pro’ v. ‘Lite’

After writing about trials/demoes yesterday I got to thinking about in-app purchases to upgrade to full versions and the perceived value of calling software ‘Pro’ versus ‘Lite’. It occurred to me that there is an inherent value in the ‘Pro’ tag and there is an inherent devaluation that happens when you tag something ‘Lite’. Look […]

Published by Ben Brooks