From the site:
AutoBot offers many security features, but doesn’t require you to buy a new car to get them. For example, if you are in an accident and your airbags deploy, AutoBot can automatically send text messages with your GPS location to 911 and family members. Or, what if your car gets stolen? With AutoBot, you can use a computer or smartphone to track the vehicle’s location and notify police.
Not much information on pricing or how it works, but it looks like you plug it into your OBD-II port on your car and from there I don’t know how it gets to the web. This could be a really big flop or something very cool.