James Robinson for The Guardian:

EMI has sold more than 450,000 Beatles albums via Apple’s iTunes store in the seven days since the band’s entire back catalogue was made available to download digitally.The music company said 2 million Beatles singles have also been downloaded. An EMI insider hailed it as “a pretty amazing achievement”.

That is apparently what happens when Apple plasters your band all over the iTunes store, emails its users and gives you a spotlight on their companies homepage.

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