Joh Pavlus for Technology Review:

The $450 price tag makes sense when you consider that the EB15 is a state of the art hearing aid and earplug at the same time. “Adaptive attentuation” circuitry detects incoming impulse noise like gunfire and RPG explosions and electronically morphs into a 15-dB earplug before your eardrum takes a beating. It does the same thing if ambient noise rises to a damaging level for a sustained amount of time. Otherwise, the EB15 lets the user hear well enough to detect sounds normally and pinpoint their locations, or even boost the signal for enhanced situational awareness.

Very cool tech that essentially removes the danger of hearing loss from explosions and gunfire – while still allowing troops to ‘hear’ what they need to hear. I hope the troops actually get these.