“Virgin’s new magazine app is crap”

Rex Hammock on the Project “Magazine” iPad app:

Here’s a suggestion, if you call something a “magazine,” maybe you can imagine (try very, very hard) that some people are attracted to magazines because they want to “read.” If you’re creating something for viewers or listeners or players, maybe use another metaphor than magazine — maybe call it a “media noise-maker app,” if all it does is package up bells and whistles.