A fantastic story from Steve Hayden on Apple’s 1984 Superbowl ad — a story that includes this bit:

I continued working on Apple until 1994, when it became clear that there wasn’t a single person left at the company who understood or appreciated the Apple brand. IBM was more interested in being Apple than Apple was, and I found a better audience in Armonk than I did in Cupertino.

Posted by Ben Brooks