Christopher Mims on Tap Me’s new game advertising model:

So imagine your in-game avatar is about to start its race across the game world. Want a speed boost? OK, here’s one for free — but it’s got the Nike logo plastered across it. Want the ability to fly? Why not let Red Bull give you wings? It’s not hard to see how brand advertising could integrate with a mobile game.

That is rather clever.

Posted by Ben Brooks