Here’s what I think when I see advertising for Windows Phone 7: “lost opportunity”.
Microsoft, it is high time that you pull your head out of your ass and start properly marketing Windows Phone 7, lest you become further irrelevant in the only technology space that matters right now — mobile. I for one couldn’t care less about seeing your commercials that mock me — you know the ones that portray someone who is constantly looking at their phone. Why are you alienating the very market that you need for the long term success of your platform?
Here’s a thought: why not show me one compelling reason to use Windows Phone 7 — and you do have some compelling reasons.
Here, I can help get you started:
- Market the fact that your Metro UI is completely different from anything else on the market. Apple built multi-million dollar campaigns around the idea of ‘different’ and it worked out pretty well for them. Certainly you can fire up the copy machines and give it a whirl — you have nothing left to lose.
- iTunes as a syncing platform is slow and crappy. Surely Windows Phone 7 being made by the same company that makes the worlds most common OS can better integrate their phone’s syncing than their competitor can? Meaning why not talk about how easy and seamless it is to sync Windows Phone 7 with, uh, Windows? I mean Apple and Google aren’t even advertising ease of sync.
- You have a great, well known, partner in Nokia — why not advertise that two fantastic companies are now going to make some fantastic phones. Build some hype here. Or even just show off some of the phones that you have so people know that they don’t look like the old crappy Windows Mobile phones…
There are three ideas from a die-hard iPhone fan that could finally give Windows Phone 7 the recognition it deserves. Ball is in your court Ballmer.