Felix Salmon on why the paywall at the NYT could work out pretty well for them:

The point here is that the paywall is responsible for multiple revenue streams, not just its own narrow subscription revenues. It will drive marginal readers to the print product, especially at weekends — and thereby shore up or even increase print-ad revenues from the weekend paper.

I hadn’t thought about that — what a great1 idea, leveraging modern, popular, technology to shore up a dead business.

  1. Whereby ‘great’ I mean pointless. 

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