Apple’s long-term success is tied to the success of its platforms. These platforms, in turn, rely on the efforts of third-party developers—that’s the very nature of a platform. Given this, if the health and success of the platform is to be maintained, anything that hurts third-party developers must be offset by some other advantage to customers.
Which is precisely why I think we have yet to see the whole picture surrounding the new in-app purchase rules and the new subscription model. (Perhaps we will find out more in less than an hour.)