“Customization for Customization’s Sake”

Justin Williams on fully customized UIs:
>The second item on improving usability, however, is a must. Never customize the interface of your application just for the sake of customization. Do it because you truly believe it offers a better experience over the standard iOS way for all of your users.

That’s a great take and Justin makes some very well reasoned arguments — arguments that are hard to argue with.