Design Is Not the Goal

Francisco Inchauste: >Content has always been king, until we forgot about it when some shiny device came out and designers went crazy with the pixels. Even if you can raise millions and build up a ton of hype for your startup, people will soon discover whether or not the content is all that, or just…

Francisco Inchauste:

>Content has always been king, until we forgot about it when some shiny device came out and designers went crazy with the pixels. Even if you can raise millions and build up a ton of hype for your startup, people will soon discover whether or not the content is all that, or just not there. When you forget to design a purposeful experience, you’re guaranteed to launch vaporware.

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