When I was down at SXSWi I almost missed this presentation from Jim Coudal, Michael Lopp, and John Gruber — they spoke early in the morning at a venue far away from my hotel — I am glad I didn’t miss it though. Turns out that this was the best presentation that I attended, they have great insight into how they write. If you have time to listen I recommend that you do (alas it is a Flash only audio player).
[Updated: 4.13.11 at 7:02 AM]
Gruber kindly posted a direct link to the MP3 so you aren’t stuck in Flash. Grab that here.