Federico Viticci:

Mike Zornek, developer of the free Dex app for iPhone and iPod touch (a Pokèmon browser application), relays an email from the iAd Network Support team in which an Apple employee explains how iAds may not be displayed anymore in apps targeted to “young children” because of the advertisers’ preference to not show ads to this particular audience.

This is a good change in policy for everyone but the developers. Apple benefits because they won’t have to worry about children being targeted with advertising — something lawmakers always have problems with. Advertisers benefit for the same reasons too. Parents and children benefit from seeing less ads.

The unfortunate part is that lesser advertising systems might begin to be used in place of iAds, which could get ugly for consumers.


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