Cody Fink commenting on why the $100 Back to School gift card promotion is better than the free iPod touch promotion:
>Apple is leveraging this year’s Back to School promotion to make the Mac App Store popular.

It makes way more sense for Apple to give out App Store/ iTune gift cards than it does to give out any hardware — I would also be willing to bet this offer is far more appealing to the buyers too.

Posted by Ben Brooks