The Financial Times:
>We have launched a new, faster, more complete app for the iPad and iPhone which is available via your browser rather than from an app store.
>We’re encouraging our readers to switch immediately to the new FT web app, as many new features and sections will be added over the coming weeks. Make sure you don’t miss out on these updates.

This is a great move by FT to keep their 30% while barely effecting user experience. The most interesting thing and biggest challenge will be discovery. Will they pull their iOS app, and if so how will they tell readers that they can have a native-like experience with this app?