Yes, you read that correctly. The current cost of a Promoted Trend for a day is a whopping $120,000.
Well out of reach for most small businesses, which also happen to make up the lions share of businesses in the U.S. This is the problem I have had with Twitter’s strategy all along, you want it to be cheap enough that app developers and, well anyone, can advertise with you. There are only so many Googles and Microsofts that can drop $120k for one day of advertising.