MG Siegler:

But it’s the Google approach. It’s files, and uploading, and syncing. Some of it is automatic, some is not. It requires some thought. It sort of just works — as long as you know what you’re doing.

“Sort of just works” is the core of Google’s adoption problem with its “cloud” offerings.1

  1. I use cloud in quotes because it is an entirely stupid marketing word. And though at times I may forget to use quotes, know that I always vomit a little in my mouth when I use the term. 

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