Yesterday [I complained](https://brooksreview.net/2011/07/goog-pluser/) that I couldn’t see what Google+ is good for, that is why I should use it. Then a follower on Twitter [sent me](https://twitter.com/huuuze/status/90705437258817536) [this link](https://plus.google.com/u/0/103097764320602190090/posts/BThQZaMDvEY) talking about Gmail and Google+ integration, this of course was [first reported by MG Siegler](http://techcrunch.com/2011/07/11/gmail-plus/).
I was looking at all of this again and a thought occurred: Google+ could potentially be a huge competitor to [Basecamp](http://basecamphq.com/). I’m not saying it could replace it for everyone, but think of the features that could easily be integrated:
– Gmail
– Google Docs
– Google Analytics
– Google Reader
– YouTube
– Google Groups (well likely this will die, hopefully)
– Google Sites
– Google Calendar
You wrap integration with Google+ into every one of those and you have a powerful project management system that goes beyond the walls of a ‘company’. Say you are working on project X, a website redesign with a group of people both internal to your company and external.
You create one circle for that project, collaborate on documents in Gdocs, email with Gmail, meetings with Gcal, A/B test result sharing with Analytics, and so on… That could be very big.
I don’t know if it would work, or if it would be any good, but Google certainly has the right products for such a powerful integration.
And if you look at Basecamp in comparison — well the choice would become a bit tough.