To me, it feels as if Facebook is constantly trying to trick me into doing things that are good for Facebook’s bottom line, but bad for me.
Perhaps most importantly, Google+ handles privacy in a prominent and intuitive way.
In fairness Mathis is likely talking about privacy between users, not privacy between users and the service provider (Google in this case).
However, the latter case of privacy is far more important and is identical between Facebook and Google: in both cases, you the user, is the product that the company is selling.
We will record information about your activity – such as posts you comment on and the other users with whom you interact – in order to provide you and other users with a better experience on Google services.
Yes, call me paranoid, but Gruber’s right — Google wants Google+ to be huge, because it is the fastest and most accurate way to better target advertising — of which it makes billions off of doing — not because they want to compete with Facebook.