Monica Chen and Joseph Tsai reporting on Intel’s new Ultrabook concept for PC manufacturers to compete with the MacBook Air:
>The sources pointed out that the new MacBook Airs are priced at about US$999-1,599 with rather strong demand in the US; however, designing an ultrabook based on Intel’s technical suggestions will still be unable to reduce the machine’s price level to lower than the MacBook Air’s unless Intel is willing to reduce its prices, which already account for one-third of the total cost.

Two things to keep in mind here:

1. Apple (presumably) makes a profit off of MacBook Air sales.
2. Apple is considered to be *more* expensive than its PC counterparts.