Smart move by AT&T to drop the $10/1000 message plan, and actually this is probably better for consumers. Here’s why: before the customer had to guess how many messages they will be sending, with the new plan the message is clear, “do you plan on sending text messages or not”.

I am not saying that charging more is a good thing, but it’ll likely solve a lot of problems for parents that, in the past, hoped their kids would stay under a 1,000 messages a month.