Ricardo Bilton:

I don’t know what goes on psychologically, but when the average person sees a $99 price tag, something in their brain clicks. Eyes light up with dollar signs and hearts beat with a certain kind of deal-hungry fervor. The same thing happened to me, which is why I found myself biking all around town in search for a device that I didn’t actually want. There was a thrill, and a mostly irrational lust to save money on something I had no intention of buying hours prior.

I had a twinge to get one then I asked my wife: “TouchPads are only $99 now, should I get one?” To which she responded: “Why? It is still a waste of $99.” Always good to have a rational person near you.