Amazon’s Repositioning

A great post by Chris Ziegler that touches on a few really important concepts behind the Kindle Fire:

1. Amazon turning Android back against Google.
2. The idea that Amazon is now, in fact, a hardware competitor.

I really like this line from Ziegler:

>After all, it wasn’t long ago that we thought it was preposterous that a search engine might create a phone popular enough to take over the world; it’s no more preposterous to think that the world’s largest online retailer could do the same.

That is so very true and exactly what makes Amazon so interesting right now.