A great post by Chris Ziegler that touches on a few really important concepts behind the Kindle Fire:

1. Amazon turning Android back against Google.
2. The idea that Amazon is now, in fact, a hardware competitor.

I really like this line from Ziegler:

>After all, it wasn’t long ago that we thought it was preposterous that a search engine might create a phone popular enough to take over the world; it’s no more preposterous to think that the world’s largest online retailer could do the same.

That is so very true and exactly what makes Amazon so interesting right now.

Posted by Ben Brooks